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Articles (354)

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1-10 of 354 results for Customer Retention

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Select article: Drivers of Customer Retention: An Introspection Into Indian Retail Customers

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Research article

First published 2024-11

Drivers of Customer Retention: An Introspection Into Indian Retail Customers

Jogi Mathew

Vision: The Journal of Business Perspective

Select article: Social Effects on Customer Retention

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Research article

First published 2011-11

Social Effects on Customer Retention

Irit Nitzan, Barak Libai

Journal of Marketing

Select article: The Customer Loyalty vs. Customer Retention: The Impact of Customer Relationship Management on Customer Satisfaction

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Research article

First published 2024-9-13

The Customer Loyalty vs. Customer Retention: The Impact of Customer Relationship Management on Customer Satisfaction

Ram Kumar Dwivedi, Shailee Lohmor Choudhary, Rinku Sharma Dixit [...]

Web Intelligence

Select article: Switching costs impact on customer retention in telecommunication

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Research article

First published 2017-9

Switching costs impact on customer retention in telecommunication

Mira Thoumy, Elie Abdallah

Competition and Regulation in Network Industries

Select article: FinTech,Crowdfunding and Customer Retention in Islamic Banks

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Research article

First published 2020-9

FinTech,Crowdfunding and Customer Retention in Islamic Banks

Hasnan Baber

Vision: The Journal of Business Perspective

Select article: Effectiveness of Loyalty Programs in Customer Retention: A Multiple Mediation Analysis

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Research article

First published 2021-6

Effectiveness of Loyalty Programs in Customer Retention: A Multiple Mediation Analysis

Andy Chin Woon Fook, Omkar Dastane

Jindal Management Journal

Select article: The Effects of Channel Experiences and Direct Marketing on Customer Retention in Multichannel Settings ☆

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Research article

First published 2016-11

The Effects of Channel Experiences and Direct Marketing on Customer Retention in Multichannel Settings ☆

Chun-Wei Chang, Jonathan Z. Zhang

Journal of Interactive Marketing

Select article: Competitive Density and the Customer Acquisition–Retention Trade-Off

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Research article

First published 2008-11

Competitive Density and the Customer Acquisition–Retention Trade-Off

Glenn B. Voss, Zannie Giraud Voss

Journal of Marketing

Select article: Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention

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Research article

First published 2026-1

Whispers in Your Mind: The Role of Voice Features in Customer Acquisition and Retention

Haifeng Xu, Yi Ding, Yu Ding [...]

Journal of Marketing

Select article: The Effect of Pricing and Advertising on Customer Retention in a Liberalizing Market ☆

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Research article

First published 2011-11

The Effect of Pricing and Advertising on Customer Retention in a Liberalizing Market ☆

Yolanda Polo, F. Javier Sese, Peter C. Verhoef

Journal of Interactive Marketing

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