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Research article

First published 2002-02

Learnings from Customer Relationship Management (CRM) Implementation in a Bank

M.P. Gupta, Sonal Shukla

Global Business Review

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Research article

First published 2013-11

Managing Customer Relationships in the Social Media Era: Introducing the Social CRM House

Edward C. Malthouse, Michael Haenlein, Bernd Skiera [...]

Journal of Interactive Marketing

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Research article

First published 2006-11

CRM Implementation

Timothy Bohling, Douglas Bowman, Steve LaValle [...]

Journal of Service Research

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Research article

First published 2006-9

Customer Relationship Management (CRM) - Retaining Customers

M.P. Shiva Kumar

SEDME (Small Enterprises Development,Management & Extension Journal): A worldwide window on MSME Studies

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Research article

First published 2015-2

Modelling CRM in a Social Media Age

Paul Harrigan, Geoff Soutar, Musfiq Mannan Choudhury [...]

Australasian Marketing Journal

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Research article

First published 2024

Does Supply Chain Resilience Mediate the Relationship Between CRM Dimensions and Customer Satisfaction?

Mohammad A. K. Alsmairat, Sharafat Hussain, Abdalrazzaq AlOqool [...]

FIIB Business Review

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Research article

First published 2005-12

Customer relationship management technology

Wolfgang Messner

Business Information Review

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Research article

First published 2012-2

A core reference ontology for the customer relationship domain

Diego Magro, Anna Goy

Applied Ontology

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Research article

First published 2017-2

Signaling Service Quality via Website e-CRM Features

Jenny Tian, Sophia Wang

Journal of Hospitality & Tourism Research

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Research article

First published 2007-07

Managing customer relationships in the self-service environment of e-tourism

Rosemary Stockdale

Journal of Vacation Marketing

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