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Articles (211)

Journals (0)

1-10 of 211 results for Customer Privacy

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Select article: Thinking beyond Privacy Calculus: Investigating Reactions to Customer Surveillance

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Research article

First published 2020-5

Thinking beyond Privacy Calculus: Investigating Reactions to Customer Surveillance

Kirk Plangger, Matteo Montecchi

Journal of Interactive Marketing

Select article: Customer Data Privacy Stewardship

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Research article

First published 2026

Customer Data Privacy Stewardship

Jordan W. Moffett, Natalie Chisam, Kelly D. Martin [...]

Journal of Marketing

Select article: Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization,Ad Personalization,and Privacy Customization

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Research article

First published 2025-5

Reducing Reactance to Ads by Voice Assistants: The Role of Ad Customization,Ad Personalization,and Privacy Customization

Eugene Cho Snyder, S. Shyam Sundar, Jae-Gil Lee

Journal of Interactive Marketing

Select article: The Customer Economics of Internet Privacy

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Research article

First published 2002-10

The Customer Economics of Internet Privacy

Roland T. Rust, P. K. Kannan, Na Peng

Journal of the Academy of Marketing Science

Select article: Exploring Macrolevel Dynamics: Unraveling the Impact of Privacy on Customer Welfare and the Moderating Role of Market Type (B2B vs. B2C)

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Research article

First published 2025

Exploring Macrolevel Dynamics: Unraveling the Impact of Privacy on Customer Welfare and the Moderating Role of Market Type (B2B vs. B2C)

Ouidade Sabri, Ydriss Ziane

Journal of Macromarketing

Select article: Ethical aspects of managing customer privacy in electronic commerce

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Research article

First published 2000-10-12

Ethical aspects of managing customer privacy in electronic commerce

Eileen P. Kelly

Human Systems Management

Select article: Permission Marketing and Privacy Concerns — Why Do Customers (Not) Grant Permissions?

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Research article

First published 2017-8

Permission Marketing and Privacy Concerns — Why Do Customers (Not) Grant Permissions?

Manfred Krafft, Christine M. Arden, Peter C. Verhoef

Journal of Interactive Marketing

Select article: Putting Data Privacy Regulation into Action: The Differential Capabilities of Service Frontline Interfaces

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Research article

First published 2023-8

Putting Data Privacy Regulation into Action: The Differential Capabilities of Service Frontline Interfaces

Lena Steinhoff, Kelly D. Martin

Journal of Service Research

Select article: Data Privacy: Effects on Customer and Firm Performance

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Research article

First published 2017-1

Data Privacy: Effects on Customer and Firm Performance

Kelly D. Martin, Abhishek Borah, Robert W. Palmatier

Journal of Marketing

Select article: Customer participation in firm-initiated activities via social media: Understanding the role of experiential value

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Research article

First published 2021-5

Customer participation in firm-initiated activities via social media: Understanding the role of experiential value

Sara Quach, Wei Shao, Mitchell Ross [...]

Australasian Marketing Journal

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