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Research article

First published 2006-11

Linking Brand Equity to Customer Equity

Robert P. Leone, Vithala R. Rao, Kevin Lane Keller [...]

Journal of Service Research

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Other

First published 2010-12

Customer assets and customer equity: Management and measurement issues

Andreas Persson, Lynette Ryals

Marketing Theory

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Research article

First published 2011-7

Exploring the Impact of Brand Equity and Customer Satisfaction on Customer Loyalty

Gurjeet Kaur, Neetu Mahajan

Metamorphosis: A Journal of Management Research

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Research article

First published 2021-9

An integrated model for customer equity estimation based on brand equity

Zahra Qorbani, Hamidreza Koosha, Mohsen Bagheri

International Journal of Market Research

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Research article

First published 2020-5

Customer Equity Drivers,Customer Experience Quality,and Customer Profitability in Banking Services: The Moderating Role of Social Influence

Lily (Xuehui) Gao, Iguácel Melero-Polo, F. Javier Sese

Journal of Service Research

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Research article

First published 2008-11

Customer Equity Drivers and Future Sales

Verena Vogel, Heiner Evanschitzky, B. Ramaseshan

Journal of Marketing

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Research article

First published 2011-2

On Estimating Current-Customer Equity Using Company Summary Data

Phillip E. Pfeifer

Journal of Interactive Marketing

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Research article

First published 2017-4

Customer-based brand equity building

Maja Šerić, Irene Gil-Saura, Josip Mikulić

Journal of Vacation Marketing

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Research article

First published 2008-3

Customer Equity: An Integral Part of Financial Reporting

Thorsten Wiesel, Bernd Skiera, Julián Villanueva

Journal of Marketing

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Research article

First published 2008-2

The Impact of Marketing-Induced versus Word-of-Mouth Customer Acquisition on Customer Equity Growth

Julian Villanueva, Shijin Yoo, Dominique M. Hanssens

Journal of Marketing Research

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