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Research article

First published 2013-5

Customer-Centric Leadership: How to Manage Strategic Customers as Assets in B2B Markets

Christoph Senn, Axel Thoma, George S. Yip

California Management Review

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Other

First published 2010-12

Customer assets and customer equity: Management and measurement issues

Andreas Persson, Lynette Ryals

Marketing Theory

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Other

First published 2004-07

The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research

Ruth N. Bolton, Katherine N. Lemon, Peter C. Verhoef

Journal of the Academy of Marketing Science

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Research article

First published 2002-08

Marketing Actions and the Value of Customer Assets

Paul D. Berger, Ruth N. Bolton, Douglas Bowman [...]

Journal of Service Research

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Research article

First published 2002-08

Customer Equity Management

John E. Hogan, Katherine N. Lemon, Roland T. Rust

Journal of Service Research

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Research article

First published 2002-08

Relating Brandand Customer Perspectives on Marketing Management

Tim Ambler, C. B. Bhattacharya, Julie Edell [...]

Journal of Service Research

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Research article

First published 2003-04

Citizen-Based Priorities In Transportation

Cynthia J. Wilson Orndoff

Public Works Management & Policy

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Research article

First published 2006-11

Forward-Looking Focus

Valarie A. Zeithaml, Ruth N. Bolton, John Deighton [...]

Journal of Service Research

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Research article

First published 2011-6

Effects of Customer and Innovation Asset Configuration Strategies on Firm Performance

Eric (Er) Fang, Robert W. Palmatier, Rajdeep Grewal

Journal of Marketing Research

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Research article

First published 2002-08

Seven Barriers to Customer Equity Management

David Bell, John Deighton, Werner J. Reinartz [...]

Journal of Service Research

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