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Research article

First published 2014-5

Cross-Selling Performance in Complex Selling Contexts: An Examination of Supervisory- and Compensation-Based Controls

Christian Schmitz, You-Cheong Lee, Gary L. Lilien

Journal of Marketing

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Research article

First published 2023-5

Driving Retail Cross-Selling

Angela J. Xu, Raymond Loi, Cheris W. C. Chow [...]

Journal of Service Research

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Research article

First published 2010-11

Revenue Management Through Dynamic Cross Selling in Call Centers

E. Lerzan Örmeci, O. Zeynep Akşin

Production and Operations Management

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Research article

First published 2017-8

Cross-Cultural Selling: Examining the Importance of Cultural Intelligence in Sales Education

Duleep Delpechitre, David S. Baker

Journal of Marketing Education

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Research article

First published 2018-2

Pricing Best Sellers and Traffic Generators: The Role of Asymmetric Cross-selling

Cenk Kocas, Koen Pauwels, Jonathan D. Bohlmann

Journal of Interactive Marketing

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Research article

First published 2011-8

Cross-Selling the Right Product to the Right Customer at the Right Time

Shibo Li, Baohong Sun, Alan L Montgomery

Journal of Marketing Research

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Research article

First published 2013-9

Not All Repeat Customers Are the Same: Designing Effective Cross-Selling Promotion on the Basis of Attitudinal Loyalty and Habit

Yuping Liu-Thompkins, Leona Tam

Journal of Marketing

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Research article

First published 2016

Study of fuzzy association rules and cross-selling toward property insurance customers based on FARMA

Chun Yan, Haitang Sun, Wei Liu

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2010-5

Modeling Customer Reactions to Sales Attempts: If Cross-Selling Backfires

Evrim D. Güneş, O. Zeynep Akşin, E. Lerzan Örmeci [...]

Journal of Service Research

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Other

First published 2002-8

Next-product-to-buy models for cross-selling applications

Aaron Knott, Andrew Hayes, Scott A. Neslin

Journal of Interactive Marketing

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