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1-4 of 4 results for Cross-channel synergy

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Research article

First published 2010-5

Crafting Integrated Multichannel Retailing Strategies

Jie Zhang, Paul W. Farris, John W. Irvin [...]

Journal of Interactive Marketing

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Research article

First published 2012-5

Jill Avery, Thomas J. Steenburgh, John Deighton [...]

Journal of Marketing

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Review article

First published 2024

Sudharshini Vasan, Akshat Aditya Rao, Samant Shant Priya [...]

FIIB Business Review

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Research article

First published 2018-11

Laura-Marie Töpfer

Dialogues in Human Geography