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1-10 of 581 results for Cross-category effect

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Select article: Recommendations for Investigating the Cross-Category Effect Among Hispanic and Latino Populations

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Research article

First published 2023-3

Recommendations for Investigating the Cross-Category Effect Among Hispanic and Latino Populations

Jennifer L. Rennels

Perspectives on Psychological Science

Select article: Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights

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First published 2009-5

Cross-Category Effects of Aisle and Display Placements: A Spatial Modeling Approach and Insights

Ram Bezawada, S. Balachander, P.K. Kannan [...]

Journal of Marketing

Select article: The Cross-Category Effect

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First published 2007-8

The Cross-Category Effect

Michael J. Bernstein, Steven G. Young, Kurt Hugenberg

Psychological Science

Select article: Cross-Category Add-On Bundling: Impact of the Consumption Nature of Bundled Products on Discount Framing Effectiveness

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Research article

First published 2023-1

Cross-Category Add-On Bundling: Impact of the Consumption Nature of Bundled Products on Discount Framing Effectiveness

Myungkeun Song, Breffni M. Noone, Anna S. Mattila

Journal of Travel Research

Select article: Price Reduction Strategy for a Multi-Category Retailer

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First published 2009-7

Price Reduction Strategy for a Multi-Category Retailer

Chris Kuo

Journal of Interdisciplinary Economics

Select article: Gender and Group versus Individual Target as Moderators of the Models of Crossed Categorisation Effects

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Research article

First published 2006-11

Gender and Group versus Individual Target as Moderators of the Models of Crossed Categorisation Effects

Ramadhar Singh, Hong Yi Goh

Psychology and Developing Societies

Select article: Cross-Linguistic Perceptual Categorization of the Three Corner Vowels: Effects of Listener Language and Talker Age

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First published 2021-9

Cross-Linguistic Perceptual Categorization of the Three Corner Vowels: Effects of Listener Language and Talker Age

Hyunju Chung, Benjamin Munson, Jan Edwards

Language and Speech

Select article: More Similar but Less Satisfying

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Research article

First published 2016-6

More Similar but Less Satisfying

Young Eun Huh, Joachim Vosgerau, Carey K. Morewedge

Psychological Science

Select article: A Multicategory Model of Consumers' Purchase Incidence,Quantity,and Brand Choice Decisions: Methodological Issues and Implications on Promotional Decisions

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First published 2012-8

A Multicategory Model of Consumers' Purchase Incidence,Quantity,and Brand Choice Decisions: Methodological Issues and Implications on Promotional Decisions

Nitin Mehta, Yu Ma

Journal of Marketing Research

Select article: Analyzing Brand Competition across Subcategories

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Research article

First published 2004-11

Analyzing Brand Competition across Subcategories

Michel Wedel, Jie Zhang

Journal of Marketing Research

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