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1-10 of 361 results for Cross-Cultural Marketing

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Select article: A Cross-National and Cross-Cultural Approach to Global Market Segmentation: An Application Using Consumers’ Perceived Service Quality

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Research article

First published 2010-9

A Cross-National and Cross-Cultural Approach to Global Market Segmentation: An Application Using Consumers’ Perceived Service Quality

James Agarwal, Naresh K. Malhotra, Ruth N. Bolton

Journal of International Marketing

Select article: Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys

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First published 2020-3

Digital Environment in Global Markets: Cross-Cultural Implications for Evolving Customer Journeys

Hyoryung Nam, P.K. Kannan

Journal of International Marketing

Select article: A Cross-Cultural Perspective of Marketing Departments’ Influence Tactics

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First published 2011-6

A Cross-Cultural Perspective of Marketing Departments’ Influence Tactics

Andreas Engelen, Malte Brettel

Journal of International Marketing

Select article: Cross-Cultural Marketing: A Classroom Simulation

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First published 1980-4

Cross-Cultural Marketing: A Classroom Simulation

James B. Stull, John W. Baird

Journal of Marketing Education

Select article: Antecedents of Market Orientation: A Cross-Cultural Comparison

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First published 2008-6

Antecedents of Market Orientation: A Cross-Cultural Comparison

Malte Brettel, Andreas Engelen, Florian Heinemann [...]

Journal of International Marketing

Select article: The Complexities of Perceived Risk in Cross-Cultural Services Marketing

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First published 2008-3

The Complexities of Perceived Risk in Cross-Cultural Services Marketing

Hean Tat Keh, Jin Sun

Journal of International Marketing

Select article: Developing Practical Procedures for the Measurement of Personal Values in Cross-Cultural Marketing

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First published 1979-2

Developing Practical Procedures for the Measurement of Personal Values in Cross-Cultural Marketing

J. Michael Munson, Shelby H. McIntyre

Journal of Marketing Research

Select article: How Top Management's Social Capital Fosters the Development of Specialized Marketing Capabilities: A Cross-Cultural Comparison

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First published 2011-9

How Top Management's Social Capital Fosters the Development of Specialized Marketing Capabilities: A Cross-Cultural Comparison

Jan Kemper, Andreas Engélen, Malte Brettel

Journal of International Marketing

Select article: Reciprocity in Relationship Marketing: A Cross-Cultural Examination of the Effects of Equivalence and Immediacy on Relationship Quality and Satisfaction with Performance

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First published 2015-12

Reciprocity in Relationship Marketing: A Cross-Cultural Examination of the Effects of Equivalence and Immediacy on Relationship Quality and Satisfaction with Performance

Jessica J. Hoppner, David A. Griffith, Ryan C. White

Journal of International Marketing

Select article: International Marketing Ethics: A Cross-Cultural Study

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First published 1998-12

International Marketing Ethics: A Cross-Cultural Study

Pascale G. Quester, Josie Simpson

Australasian Marketing Journal

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