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1-10 of 94 results for Country-of-brand image

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Select article: Brand Image Evaluations: The Interactive Roles of Country of Manufacture,Brand Concept,and Vertical Line Extension Type

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Research article

First published 2016-6

Brand Image Evaluations: The Interactive Roles of Country of Manufacture,Brand Concept,and Vertical Line Extension Type

Helena F. Allman, Anton P. Fenik, Kelly Hewett [...]

Journal of International Marketing

Select article: Consumer Ethnocentrism,Country Image and Local Brand Preference: The Case of the Colombian Textile,Apparel and Leather Industry

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Research article

First published 2017-10

Consumer Ethnocentrism,Country Image and Local Brand Preference: The Case of the Colombian Textile,Apparel and Leather Industry

Santiago Correa, Ana-Maria Parente-Laverde

Global Business Review

Select article: Multidimensional Structures of Brand and Country Images,and Their Effects on Product Evaluation

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Research article

First published 2015

Multidimensional Structures of Brand and Country Images,and Their Effects on Product Evaluation

Yamen Koubaa, Rym Boudali Methamem, Fatiha Fort

International Journal of Market Research

Select article: Perceived image and attitude towards private label brands in emerging countries: What moderation of store association to a local or international retailer?

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Research article

First published 2020-9

Perceived image and attitude towards private label brands in emerging countries: What moderation of store association to a local or international retailer?

Mbaye Fall Diallo

Recherche et Applications en Marketing (English Edition)

Select article: Removing Negative Country Images: Effects of Decomposition,Branding,and Product Experience

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Research article

First published 1993-12

Removing Negative Country Images: Effects of Decomposition,Branding,and Product Experience

David K. Tse, Wei-na Lee

Journal of International Marketing

Select article: Gains and Losses from the Misperception of Brand Origin: The Role of Brand Strength and Country-of-Origin Image

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Research article

First published 2011-6

Gains and Losses from the Misperception of Brand Origin: The Role of Brand Strength and Country-of-Origin Image

George Balabanis, Adamantios Diamantopoulos

Journal of International Marketing

Select article: Host Country Brand Image and Political Consumerism: The Case of Russia 2018 FIFA World Cup

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Research article

First published 2020-3

Host Country Brand Image and Political Consumerism: The Case of Russia 2018 FIFA World Cup

Claudio Rocha, Fiona Wyse

Sport Marketing Quarterly

Select article: Branding the nation: What is being branded?

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Research article

First published 2006-01

Branding the nation: What is being branded?

Ying Fan

Journal of Vacation Marketing

Select article: Country and Destination Image Domains of a Place: Framework for Quantitative Comparison

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Research article

First published 2017-7

Country and Destination Image Domains of a Place: Framework for Quantitative Comparison

Svetlana Stepchenkova, Elena Shichkova

Journal of Travel Research

Select article: The Effect of Confirmation of Nation Brand Image in International Tourism Advertisement on Travel Intention of Foreign Tourists: The Case of Korean ITA for Chinese Tourists

Open access

Research article

First published 2021-1

The Effect of Confirmation of Nation Brand Image in International Tourism Advertisement on Travel Intention of Foreign Tourists: The Case of Korean ITA for Chinese Tourists

Un-Kon Lee

Sage Open

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