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Research article

First published 2018

Consumer-Driven Design Approach Based on Multiple Psychological Responses to Product Form

Hung-Yuan Chen, Kuo-Li Huang

Journal of Integrated Design and Process Science

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Research article

First published 2019-8

The Role of Network Embeddedness and Psychological Ownership in Consumer Responses to Brand Transgressions

Christina A. Kuchmaner, Jennifer Wiggins, Pamela E. Grimm

Journal of Interactive Marketing

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Research article

First published 2015-11

Leveraging Psychological Insights to Encourage the Responsible Use of Consumer Debt

Hal E. Hershfield, Abigail B. Sussman, Rourke L. O’Brien [...]

Perspectives on Psychological Science

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Research article

First published 2023-3

The Effects of Self-Brand Connection and Self-Construal on Consumers' Psychological and Behavioral Responses to Athlete Scandals

Akiko Arai, Yong Jae Ko, Akira Asada [...]

Sport Marketing Quarterly

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Research article

First published 2025-3

Consumer Responses to Sports Leagues' Employer Branding: Psychological Contract Formation and Breach

Akira Asada, Christopher M. McLeod

Sport Marketing Quarterly

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Research article

First published 2021-12

Psychological distance as a working tool for managers

Mohamed Didi Alaoui, Véronique Cova

Recherche et Applications en Marketing (English Edition)

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Research article

First published 1973-11

Elimination of Phosphate Detergents and Psychological Reactance

Michael B. Mazis, Robert B. Settle, Dennis C. Leslie

Journal of Marketing Research

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Research article

First published 1960-1

Psychological Dimensions of Consumer Decision

Walter A. Woods

Journal of Marketing

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Research article

First published 2021-3

Caring for the Commons: Using Psychological Ownership to Enhance Stewardship Behavior for Public Goods

Joann Peck, Colleen P. Kirk, Andrea W. Luangrath [...]

Journal of Marketing

Open access

Research article

First published 2024

Corporate Social Responsibility in Hypermodern Times: How to Identify Socially Responsible Consumers

Sarah Marschlich, Ganga Dhanesh

American Behavioral Scientist

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