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Articles (121)

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1-10 of 121 results for Consumer self-confidence

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Select article: Producing Word of Mouth – a Matter of Self-Confidence? Investigating a Dual Effect of Consumer Self-Confidence on WOM

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Research article

First published 2017-2

Producing Word of Mouth – a Matter of Self-Confidence? Investigating a Dual Effect of Consumer Self-Confidence on WOM

Anders Hauge Wien, Svein Ottar Olsen

Australasian Marketing Journal

Select article: The Effect of Self-Confidence and Anxiety on Information Seeking in Consumer Risk Reduction

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Announcement

First published 1979-5

The Effect of Self-Confidence and Anxiety on Information Seeking in Consumer Risk Reduction

William B. Locander, Peter W. Hermann

Journal of Marketing Research

Select article: Mail and Telephone Shopping as a Function of Consumer Self-Confidence

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Research article

First published 1977-09

Mail and Telephone Shopping as a Function of Consumer Self-Confidence

J. Marc De Korte

Journal of the Academy of Marketing Science

Select article: Beautiful and Confident: How Boosting Self-Perceived Attractiveness Reduces Preference Uncertainty in Context-Dependent Choices

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Research article

First published 2021-10

Beautiful and Confident: How Boosting Self-Perceived Attractiveness Reduces Preference Uncertainty in Context-Dependent Choices

Zixi Jiang, Jing Xu, Margaret Gorlin [...]

Journal of Marketing Research

Select article: Self-Confidence and Persuasion in Car Buying

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Research article

First published 1967-2

Self-Confidence and Persuasion in Car Buying

Gerald D. Bell

Journal of Marketing Research

Select article: The Effects of Cultural Individualism and Self-Confidence on Propensity to Voice: From Theory to Measurement to Practice

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Research article

First published 2007-12

The Effects of Cultural Individualism and Self-Confidence on Propensity to Voice: From Theory to Measurement to Practice

Piotr Chelminski, Robin A. Coulter

Journal of International Marketing

Select article: Some Relationships between Personality and Consumer Decision Making

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Research article

First published 1979-5

Some Relationships between Personality and Consumer Decision Making

Raymond L. Horton

Journal of Marketing Research

Select article: How Self-confidence Moderates the Effect of Two-sided Messages on Purchase Intention

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Research article

First published 2020-11

How Self-confidence Moderates the Effect of Two-sided Messages on Purchase Intention

Melby Karina Zuniga Huertas, Eduardo Kalil Hanna

Journal of Creative Communications

Select article: Consumer Acceptance of Self-service Technologies: An Ability–Willingness Model

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Other

First published 2017-11

Consumer Acceptance of Self-service Technologies: An Ability–Willingness Model

Cheng Wang

International Journal of Market Research

Select article: Advertising Effectiveness and Risk in the Consumer Decision Process

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Research article

First published 1969-8

Advertising Effectiveness and Risk in the Consumer Decision Process

Jeffrey A. Barach

Journal of Marketing Research

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