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Articles (153)

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1-10 of 153 results for Consumer search behavior

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Select article: Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods

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Research article

First published 2009-3

Searching for Experience on the Web: An Empirical Examination of Consumer Behavior for Search and Experience Goods

Peng Huang, Nicholas H. Lurie, Sabyasachi Mitra

Journal of Marketing

Select article: Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity

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Research article

First published 2014-8

Consumer Click Behavior at a Search Engine: The Role of Keyword Popularity

Kinshuk Jerath, Liye Ma, Young-Hoon Park

Journal of Marketing Research

Select article: Effects of Consumer Motives on Search Behavior Using Internet Advertising

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Research article

First published 2004-08

Effects of Consumer Motives on Search Behavior Using Internet Advertising

Kenneth C.C. Yang

Cyberpsychology,Behavior,and Social Networking

Select article: Search Engine Consumer Journeys: Exploring and Segmenting Click-Through Behaviors

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Research article

First published 2021-5

Search Engine Consumer Journeys: Exploring and Segmenting Click-Through Behaviors

Ming Cheng, Chris K. Anderson

Cornell Hospitality Quarterly

Select article: Changes in Internet Search Behavior After a Direct-to-Consumer Advertising Campaign for Faricimab-svoa

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Research article

First published 2025-1

Changes in Internet Search Behavior After a Direct-to-Consumer Advertising Campaign for Faricimab-svoa

Clarisa Marie P. Bloemhof, Matthew J. Lim, John C. Hwang

Journal of VitreoRetinal Diseases

Select article: The Influence of Tourism Innovativeness on Online Consumer Behavior

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Research article

First published 2015-1

The Influence of Tourism Innovativeness on Online Consumer Behavior

Annie Couture, Manon Arcand, Sylvain Sénécal [...]

Journal of Travel Research

Select article: Consumer Pre-purchase Search in Online Shopping: Role of Offline and Online Information Sources

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Research article

First published 2018-1

Consumer Pre-purchase Search in Online Shopping: Role of Offline and Online Information Sources

Krishna Akalamkam, Joy Kumar Mitra

Business Perspectives and Research

Select article: Mobile App Adoption and Its Differential Impact on Consumer Shopping Behavior

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Research article

First published 2022-02

Mobile App Adoption and Its Differential Impact on Consumer Shopping Behavior

Sulin Ba, Shu He, Shun‐Yang Lee

Production and Operations Management

Select article: Using Internet Behavior to Deliver Relevant Television Commercials

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Research article

First published 2013-5

Using Internet Behavior to Deliver Relevant Television Commercials

Steven Bellman, Jamie Murphy, Shiree Treleaven-Hassard [...]

Journal of Interactive Marketing

Select article: An Investigation into Consumer Search and Evaluation Behaviour: Effect of Brand Name and Price Perceptions

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Research article

First published 2016-3

An Investigation into Consumer Search and Evaluation Behaviour: Effect of Brand Name and Price Perceptions

Kavita Sharma, Shivani Garg

Vision: The Journal of Business Perspective

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