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Research article

First published 2020-11

A Model and Empirical Test of Evolving Consumer Perceived Brand Innovativeness and its two-way Relationship with Consumer Perceived Product Innovativeness

Rahil Shams, Mark Brown, Frank Alpert

Australasian Marketing Journal

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Research article

First published 2023-9

Predicting intention of residential solar installation: The role of ecological lifestyle,consumer innovativeness,perceived benefit,government incentives,and solar product knowledge

Hsien-Long Huang, Li-Keng Cheng

Energy & Environment

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Research article

First published 2017-3

Gamified Information Presentation and Consumer Adoption of Product Innovations

Jessica Müller-Stewens, Tobias Schlager, Gerald Häubl [...]

Journal of Marketing

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Research article

First published 2015-3

Towards a model of the perceived value of innovation: The key role of perceived benefits ahead of the adoption process

Arnaud Rivière

Recherche et Applications en Marketing (English Edition)

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Research article

First published 2011-12

Looks Interesting,but what does it Do? Evaluation of Incongruent Product form Depends on Positioning

Theodore J. Noseworthy, Remi Trudel

Journal of Marketing Research

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Research article

First published 2021-2

The Effects of Innovative Visual Design on Consumer Attitude

JungHwa (Jenny) Hong, Kyung-Ah (Kay) Byun

Australasian Marketing Journal

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Research article

First published 2003-09

An Application of Rogers’s Innovation Model: Use of the Internet to Purchase Apparel,Food,and Home Furnishing Products by Small Community Consumers

Kim K. P. Johnson, Sharron J. Lennon, Cynthia Jasper [...]

Clothing and Textiles Research Journal

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Research article

First published 2004-5

When Corporate Image Affects Product Evaluations: The Moderating Role of Perceived Risk

Zeynep Gürhan-Canli, Rajeev Batra

Journal of Marketing Research

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Research article

First published 2024-8

Does Central Bank Digital Currency (CBDC) Payment Create The Opportunity For the Tourism Industry?

Jinkyung Jenny Kim, Seongseop (Sam) Kim, Tadesse Bekele Hailu [...]

Journal of Hospitality & Tourism Research

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Research article

First published 1999-6

Risk,Innovativeness,Gender,and Involvement Factors Affecting the Intention to Purchase Sport Product Online

Nigel Pope, Mark Brown, Edward Forrest

Sport Marketing Quarterly

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