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Research article

First published 2016-11

Barriers to Green Consumption Behaviours: The Roles of Consumers’ Green Perceptions

Lay Peng Tan, Micael-Lee Johnstone, Lin Yang

Australasian Marketing Journal

Open access

Research article

First published 2023-04

Consumers perception on green marketing towards eco-friendly fast moving consumer goods

K Pradeep Reddy, Venkateswarlu Chandu, Sambhana Srilakshmi [...]

International Journal of Engineering Business Management

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Research article

First published 2022-11

Consumers’ Perceptions of Deal Presentations for Green Products

Avinash Tripathi, Neeraj Pandey

Australasian Marketing Journal

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Research article

First published 2010-10

Exploring Consumer Perceptions of Green Restaurants in the US

Franziska Schubert, Jay Kandampully, David Solnet [...]

Tourism and Hospitality Research

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Research article

First published 2022

Role of Peer Influences on Young Consumers’ Green Apparel Perceptions

Kanishka Pathak, Vaibhav Sharma, Aditya Yadav

Global Business Review

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Research article

First published 2018-12

Consumer Perception towards Effectiveness of Green Communication Strategies: An Exploratory Study

Pooja Mehta, Harpreet Singh Chahal

Abhigyan

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Research article

First published 2019-6

Do green awards and certifications matter? Consumers’ perceptions,green behavioral intentions,and economic implications for the hotel industry: A Sri Lankan perspective

Ki-Hoon Lee, Minwoo Lee, Nuwan Gunarathne

Tourism Economics

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Research article

First published 2012-1

Does Green Fashion Retailing Make Consumers More Eco-friendly?

Namhee Lee, Yun Jung Choi, Chorong Youn [...]

Clothing and Textiles Research Journal

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Research article

First published 2017-3

Are Consumers Willing to Pay more for Green Practices at Restaurants?

Young Namkung, Soocheong (Shawn) Jang

Journal of Hospitality & Tourism Research

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Research article

First published 2012-9

Double Standard: The Role of Environmental Consciousness in Green Product Usage

Ying-Ching Lin, Chiu-chi Angela Chang

Journal of Marketing

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