You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (15)

Journals (0)

1-10 of 15 results for Consumer gratitude

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Should Firms Use Small Financial Benefits to Express Appreciation to Consumers? Understanding and Avoiding Trivialization Effects

Retricted access

Research article

First published 2015-5

Should Firms Use Small Financial Benefits to Express Appreciation to Consumers? Understanding and Avoiding Trivialization Effects

Peggy J. Liu, Cait Lamberton, Kelly L. Haws

Journal of Marketing

Select article: Promotional Tactics for Online Viral Marketing Campaigns: How Scarcity and Personalization Affect Seed Stage Referrals

Retricted access

Research article

First published 2015-11

Promotional Tactics for Online Viral Marketing Campaigns: How Scarcity and Personalization Affect Seed Stage Referrals

Oliver Francis Koch, Alexander Benlian

Journal of Interactive Marketing

Select article: Examining the Penalty Resolution Process

Retricted access

Other

First published 2013-11

Examining the Penalty Resolution Process

Lan Xia, Monika Kukar-Kinney

Journal of Service Research

Select article: How to Grow the Sharing Economy? Create Prosumers!

Retricted access

Research article

First published 2020-8

How to Grow the Sharing Economy? Create Prosumers!

Bodo Lang, Elsamari Botha, Jeandri Robertson [...]

Australasian Marketing Journal

Select article: When Frontline Employee Behavior Backfires

Retricted access

Research article

First published 2016-8

When Frontline Employee Behavior Backfires

Dora E. Bock, Judith Anne Garretson Folse, William C. Black

Journal of Service Research

Select article: Expressions of Gratitude in Disaster Management: An Economic,Social Marketing,and Public Policy Perspective on Post-Katrina Campaigns

Retricted access

Research article

First published 2011-9

Expressions of Gratitude in Disaster Management: An Economic,Social Marketing,and Public Policy Perspective on Post-Katrina Campaigns

Randle D. Raggio, Judith Anne Garretson Folse

Journal of Public Policy & Marketing

Select article: Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs

Retricted access

Research article

First published 2026-4

Rewarding Money or Time? The Sunk Cost Effects of Customized Rewards in Loyalty Programs

Zhigang Shou, Qinying Xia, Samuel Su [...]

Journal of Marketing Research

Select article: Luxury as a Sustainable Service: A Push–Pull–Mooring Perspective

Retricted access

Research article

First published 2022

Luxury as a Sustainable Service: A Push–Pull–Mooring Perspective

Gautam Agrawal, Rubal Rathi, Ruchi Garg

Vision: The Journal of Business Perspective

Select article: Algorithms of (un)fairness – Is personalized pricing fair game or foul play?

Retricted access

Research article

First published 2025-7-03

Algorithms of (un)fairness – Is personalized pricing fair game or foul play?

Martin Ohlwein, Pascal Bruno

International Journal of Market Research

Select article: ‘Mindfulness for modern life’: The blending of Orientalism and neoliberal self-care strategies in the branding of Rituals

Open access

Research article

First published 2025-6

‘Mindfulness for modern life’: The blending of Orientalism and neoliberal self-care strategies in the branding of Rituals

Ira Solomatina

European Journal of Cultural Studies

1
2
10 / page

Article type

Publication date

Subjects

Access