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Research article

First published 2016-6

Managing Consumer Loyalty through Acquisition,Retention and Experience Efforts: An Empirical Study on Service Consumers in India

Jagwinder Singh, Shivani Saini

Vision: The Journal of Business Perspective

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Research article

First published 1989-4

Managing What Consumers Learn from Experience

Stephen J. Hoch, John Deighton

Journal of Marketing

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Research article

First published 2018-12

Customer Relationship Management and Marketing Effectiveness

Andy Fred Wali

Paradigm: A Management Research Journal

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Research article

First published 2012-11

Generation Y Consumers

Robert J. Harrington, Michael C. Ottenbacher, Ann Staggs [...]

Journal of Hospitality & Tourism Research

Open access

Research article

First published 2025-9

Self-Care Behaviors of Patients With Heart Failure in Thailand: A qualitative descriptive study

Apinya Koontalay, Mari Botti, Anastasia Hutchinson

Journal of Transcultural Nursing

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Review article

First published 2011-8

Customer Engagement

Roderick J. Brodie, Linda D. Hollebeek, Biljana Jurić [...]

Journal of Service Research

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Research article

First published 2014-11

Investigating the Celebration of Black Friday as a Communication Ritual

Gina Castle Bell, Melinda R. Weathers, Sally O. Hastings [...]

Journal of Creative Communications

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Other

First published 2011-3

Self-managing versus self-management: reinvigorating the socio-political dimensions of self-management

Elizabeth Kendall, Carolyn Ehrlich, Naomi Sunderland [...]

Chronic Illness

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Research article

First published 2005-12

Local Branding in a Foreign Product Category in an Emerging Market

Giana M. Eckhardt

Journal of International Marketing

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Research article

First published 2007-4

Using Childhood Memories to Gain Insight into Brand Meaning

Kathryn A. Braun-LaTour, Michael S. LaTour, George M. Zinkhan

Journal of Marketing

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