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Research article

First published 2014-2

Consumer Decision-making Processes in Mobile Viral Marketing Campaigns

Christian Pescher, Philipp Reichhart, Martin Spann

Journal of Interactive Marketing

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Research article

First published 1995-10

Decision Making Processes in Risky and Non-Risky Consumer Product Selection

Cassie B. Barlow, Amy J. Hammond

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 2012-4

Searching in Choice Mode: Consumer Decision Processes in Product Search with Recommendations

Benedict G.C. Dellaert, Gerald HÄubl

Journal of Marketing Research

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Research article

First published 2002-9

The Consumer Decision-Making Process in Two Different Web Stores

Hartati Kurniawan, Yim Lee Au, Jing Zeng [...]

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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Research article

First published 1990-09

Consumer Intention to Purchase Apparel by Mail Order: Beliefs,Attitude,and Decision Process Variables

Soyeon Shim, Mary Frances Drake

Clothing and Textiles Research Journal

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Research article

First published 2011-10

Rejectable Choice Sets: How Seemingly Irrelevant No-Choice Options Affect Consumer Decision Processes

Jeffrey R. Parker, Rom Y. Schrift

Journal of Marketing Research

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Research article

First published 1968-2

Personality Variables and the Consumer Decision Process

Robert P. Brody, Scott M. Cunningham

Journal of Marketing Research

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Research article

First published 1973-12

Consumers in the Federal Decision-Making Process

Lee Richardson

California Management Review

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Research article

First published 1990-01

Toward a Model of the In-Store Purchase Decision Process: Consumer Use of Criteria for Evaluating Women's Apparel

Molly Eckman, Mary Lynn Damhorst, Sara J. Kadolph

Clothing and Textiles Research Journal

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Research article

First published 1969-8

Consumer's Purchase Decision Process: Stochastic Models

Tanniru R. Rao

Journal of Marketing Research

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