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Research article

First published 2016-4

Consumer Behavior Research

Kaveh Peighambari, Setayesh Sattari, Arash Kordestani [...]

Sage Open

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Research article

First published 1994-06

Consumer Behavior in Later Life: Multidisciplinary Contributions and Implications for Research

George P. Moschis

Journal of the Academy of Marketing Science

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Research article

First published 2023-3

Using Experiments in Sport Consumer Behavior Research: A Review and Directions for Future Research

Yong Jae Ko, Dae Hee Kwak, Eric Wonseok Jang [...]

Sport Marketing Quarterly

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Research article

First published 2014-12

Threats to the scientific status of experimental consumer psychology

Edward F. McQuarrie

Marketing Theory

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Research article

First published 2003-12

Sport Consumer Behavior: Assessment and Direction

Daniel C. Funk, Daniel F. Mahony, Mark E. Havitz

Sport Marketing Quarterly

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Research article

First published 2025

MapReduce-based data mining algorithm in consumer behavior prediction

Jingjing Nie

Journal of Computational Methods in Sciences and Engineering

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Research article

First published 2020-11

Envisioning the Future of Behavioral Decision-Making: A Systematic Literature Review of Behavioral Reasoning Theory

Aditya Kumar Sahu, R.K. Padhy, Amandeep Dhir

Australasian Marketing Journal

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Research article

First published 1996-06

Self-Relevance and Purchase Goals: Mapping a Consumer Decision

Mark B. Houston, Beth A. Walker

Journal of the Academy of Marketing Science

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Research article

First published 2012-11

A Critical Review of Classical Conditioning Effects on Consumer Behavior

Chanthika Pornpitakpan

Australasian Marketing Journal

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Research article

First published 2019-6

Culture and Sampling Issues With “Green” Attitude Research

Ronald B. Larson, Jean Kinsey

Social Marketing Quarterly

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