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Research article

First published 2016-6

Managing Consumer Loyalty through Acquisition,Retention and Experience Efforts: An Empirical Study on Service Consumers in India

Jagwinder Singh, Shivani Saini

Vision: The Journal of Business Perspective

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Research article

First published 2020-5

“Speaking of Purchases”: How Conversational Potential Determines Consumers’ Willingness to Exert Effort for Experiential versus Material Purchases

Wilson Bastos

Journal of Interactive Marketing

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Research article

First published 2017-9

Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition

Lisette de Vries, Sonja Gensler, Peter S.H. Leeflang

Journal of Marketing

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Research article

First published 2020-6

Human Capital: A Key Driver of Consumer Decision-making in Online Promotion (An Application of Grounded Theory in Exploratory Research)

Ayushi Sharma, Rakesh Mohan Joshi, O. P. Wali

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2014-3

Affiliate Marketing in Tourism

Nicolas Gregori, Roberto Daniele, Levent Altinay

Journal of Travel Research

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Research article

First published 2013-4

What's Yours is Now Mine: Deviant Consumption through Acquisitive Crime

Kelly D. Martin, John B. Cullen, Michael W. Martin

Journal of Public Policy & Marketing

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Research article

First published 2006-6

On-Line Content Uniformity Determination of Tablets Using Low-Resolution Raman Spectroscopy

Håkan Wikström, Saly Romero-Torres, Sudaratana Wongweragiat [...]

Applied Spectroscopy

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Research article

First published 2019-10

CREATE/ERS: Department of Defense acquisition reform through resilient engineering and virtual prototyping in a digital environment

Douglass E Post, Owen J Eslinger, Scott M Sundt [...]

The Journal of Defense Modeling and Simulation: Applications,Methodology,Technology

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Research article

First published 2023-3

Environmental Uncertainty and Substance Use Disorders: A Behavior Analytic Perspective

William S. Doyle, Sally L. Huskinson

Policy Insights from the Behavioral and Brain Sciences

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Research article

First published 2017-8

Consumption Coping and Life Transitions: An Integrative Review

Sheau-Fen Yap, Sommer Kapitan

Australasian Marketing Journal

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