Search results: Sage Journals

Restricted accessResearch articleFirst published September, 2020

Modelling the Effects of Creative Advertisements on Consumers: An Empirical Study

Chandan A. Chavadi, M J Arul, Monika Sirothiya

Vision: The Journal of Business Perspective

Restricted accessResearch articleFirst published September, 1976

Harold H. Alexander, Majorie A. Alexander, Oliver C. S. Tzeng

Journal of Interior Design

Restricted accessResearch articleFirst published January, 1983

Marsha L. Richins

Journal of Marketing

Restricted accessResearch articleFirst published January, 1960

Walter A. Woods

Journal of Marketing

Restricted accessResearch articleFirst published June, 1989

Joseph J. Belonax, Rajshekhar G. Javalgi

Journal of the Academy of Marketing Science

Restricted accessResearch articleFirst published September, 1987

Marsha L. Richins

Journal of the Academy of Marketing Science

Open accessResearch articleFirst published May, 2026

Sarah Marschlich, Ganga Dhanesh

American Behavioral Scientist

Restricted accessResearch articleFirst published March, 2016

Fabian Bartsch, Petra Riefler, Adamantios Diamantopoulos

Journal of International Marketing

Restricted accessResearch articleFirst published November, 1989

John R. Hauser, Birger Wernerfelt

Journal of Marketing Research

Restricted accessResearch articleFirst published June, 2017

Ruhee Singh, Sweta Srivastava Malla

Global Business Review