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Research article

First published 1990-09

Consumer Intention to Purchase Apparel by Mail Order: Beliefs,Attitude,and Decision Process Variables

Soyeon Shim, Mary Frances Drake

Clothing and Textiles Research Journal

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Research article

First published 2020-9

Modelling the Effects of Creative Advertisements on Consumers: An Empirical Study

Chandan A. Chavadi, M J Arul, Monika Sirothiya

Vision: The Journal of Business Perspective

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Research article

First published 1968-2

Personality Variables and the Consumer Decision Process

Robert P. Brody, Scott M. Cunningham

Journal of Marketing Research

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Research article

First published 2025-6

The Impact of Social Media Marketing on Consumers’ Buying Decisions in the Restaurant Industry: Mediating Role of Trustworthiness

Most. Tahura Pervin, Md. Rahat Khan

Jindal Management Journal

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Research article

First published 1999-8

Consumer Choice Process for Experience Goods: An Econometric Model and Analysis

Ramya Neelamegham, Dipak Jain

Journal of Marketing Research

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Research article

First published 2021-04-12

Dairy brand loyalty measurement model based on machine learning clustering algorithm

Xiujuan Liu, Huifeng Zhao

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 2019-5

Design Antecedents of Telepresence in Virtual Service Environments

Ulrich R. Orth, Larry Lockshin, Nathalie Spielmann [...]

Journal of Service Research

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Research article

First published 1999-6

Differences Between South Korean Male and Female Consumers in the Clothing Brand Loyalty Formation Process: Model Testing

Byoungho Jin, Aeran Koh

Clothing and Textiles Research Journal

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Research article

First published 1959-7

The Functions of Advertising in Our Culture

Irving S. White

Journal of Marketing

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Review article

First published 2016-3

The role of price in the socialisation of children as consumers

Coralie Damay, Nathalie Guichard

Recherche et Applications en Marketing (English Edition)

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