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Research article

First published 2012-6

The consumer attention deficit syndrome: Consumer choices in complex markets

Lisbet Berg, Åse Gornitzka

Acta Sociologica

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Research article

First published 2010-12

Motherhood,Marketization,and Consumer Vulnerability

The VOICE Group

Journal of Macromarketing

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Research article

First published 2011-4

A Study on Customer Relationship Management in Consumer Markets: Grandiosity or Reality?

Ashish Gupta

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2003-9

Philosophising on the Elusiveness of Relationship Marketing Theory in Consumer Markets: A Case for Reassessing Ontological and Epistemological Assumptions

Samir Shrivastava, Sudhir H. Kale

Australasian Marketing Journal

Open access

Research article

First published 2023-04

Consumers perception on green marketing towards eco-friendly fast moving consumer goods

K Pradeep Reddy, Venkateswarlu Chandu, Sambhana Srilakshmi [...]

International Journal of Engineering Business Management

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Research article

First published 2004-12

The Role of Consumer Agency in the Globalization Process in Emerging Markets

Giana M. Eckhardt, Humaira Mahi

Journal of Macromarketing

Free access

Research article

First published 2015-9

Marketing with working consumers: The case of a carmaker and its brand community

Bernard Cova, Stefano Pace, Per Skålén

Organization

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Research article

First published 2023-3

Consumer partnerships in research (CPR) checklist: A method for conducting market research with vulnerable consumers

Joan Carlini, Julia Robertson

International Journal of Market Research

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Research article

First published 2014-3

A socio-marketing analysis of the concept of cute and its consumer culture implications

Elad Granot, Thomas Brashear Alejandro, La Toya M. Russell

Journal of Consumer Culture

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Research article

First published 2024-4

Understanding Consumer Sentiments Towards Marketing: An Investigation in Indian Context

Sanjay K. Jain, Parul Goel, Sonali Jain

Vision: The Journal of Business Perspective

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