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Articles (110)

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1-10 of 110 results for Consumer Bundling

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Select article: Consumer Preference for Product Bundles: The Role of Reduced Search Costs

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Research article

First published 2006-10

Consumer Preference for Product Bundles: The Role of Reduced Search Costs

Judy Harris, Edward A. Blair

Journal of the Academy of Marketing Science

Select article: Model for studying commodity bundling with a focus on consumer preference: Evidence from the Korean telecommunications market

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Research article

First published 2016-4

Model for studying commodity bundling with a focus on consumer preference: Evidence from the Korean telecommunications market

Jungwoo Shin, Jae Young Choi, Daeho Lee

SIMULATION

Select article: Effects of consumers' context‐dependent preferences on product bundling

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Research article

First published 2023-06

Effects of consumers' context‐dependent preferences on product bundling

Qianbo Yin, Baojun Jiang, Sean Xiang Zhou

Production and Operations Management

Select article: Functional Compatibility Risk and Consumer Preference for Product Bundles

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Research article

First published 2006-01

Functional Compatibility Risk and Consumer Preference for Product Bundles

Judy Harris, Edward A. Blair

Journal of the Academy of Marketing Science

Select article: Consumption Effects of Bundling: Consumer Perceptions,Firm Actions,and Public Policy Implications

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First published 2010-9

Consumption Effects of Bundling: Consumer Perceptions,Firm Actions,and Public Policy Implications

Kathryn M. Sharpe, Richard Staelin

Journal of Public Policy & Marketing

Select article: Transaction Decoupling: How Price Bundling Affects the Decision to Consume

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Research article

First published 2001-2

Transaction Decoupling: How Price Bundling Affects the Decision to Consume

Dilip Soman, John T. Gourville

Journal of Marketing Research

Select article: On Pricing and Composition of Bundles

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First published 2007-01

On Pricing and Composition of Bundles

Gabriel R. Bitran, Juan‐Carlos Ferrer

Production and Operations Management

Select article: The Impact of Limited Supply on a Firm's Bundling Strategy

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Research article

First published 2015-12

The Impact of Limited Supply on a Firm's Bundling Strategy

Qingning Cao, Kathryn E. Stecke, Jun Zhang

Production and Operations Management

Select article: Improving Profits by Bundling Vertically Differentiated Products

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Research article

First published 2017-08

Improving Profits by Bundling Vertically Differentiated Products

Dorothée Honhon, Xiajun Amy Pan

Production and Operations Management

Select article: Seller Beware: How Bundling Affects Valuation

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Research article

First published 2017-10

Seller Beware: How Bundling Affects Valuation

Franklin Shaddy, Ayelet Fishbach

Journal of Marketing Research

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