You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (71)

Journals (0)

1-10 of 71 results for Consumer–brand identification

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Exploring Brand Activism Strategies: The Role of Narrative Transportation,Consumer-Brand Identification,and Brand Reputation

Retricted access

Research article

First published 2026

Exploring Brand Activism Strategies: The Role of Narrative Transportation,Consumer-Brand Identification,and Brand Reputation

Louvins Pierre, Carolyn A. Lin

Journalism & Mass Communication Quarterly

Select article: How the Interplay of Consumer-Brand Identification and Crises Influences the Effectiveness of Corporate Response Strategies

Retricted access

Research article

First published 2023-1

How the Interplay of Consumer-Brand Identification and Crises Influences the Effectiveness of Corporate Response Strategies

Liang Ma

International Journal of Business Communication

Select article: Consumer Identification with Store Brands: Differences between Consumers According to Their Brand Loyalty

Open access

Research article

First published 2015-4

Consumer Identification with Store Brands: Differences between Consumers According to Their Brand Loyalty

Natalia Rubio, Nieves Villaseñor, Javier Oubiña

BRQ Business Research Quarterly

Select article: Brand Origin Identification by Consumers: A Classification Perspective

Retricted access

Research article

First published 2008-3

Brand Origin Identification by Consumers: A Classification Perspective

George Balabanis, Adamantios Diamantopoulos

Journal of International Marketing

Select article: The Influence of Social Media Corporate Social Responsibility Communication on Consumer– Brand Identification and Electronic Word of Mouth in the Banking Sector: The Moderating Role of User-Generated Content

Retricted access

Research article

First published 2025-8

The Influence of Social Media Corporate Social Responsibility Communication on Consumer– Brand Identification and Electronic Word of Mouth in the Banking Sector: The Moderating Role of User-Generated Content

Rajesh Sharma

Management and Labour Studies

Select article: “Other Customer” Perception as Strategic Insight into Gen Z Consumer–Brand Identification and Purchase Behavior: A Mixed-Methods Approach

Retricted access

Research article

First published 2024

“Other Customer” Perception as Strategic Insight into Gen Z Consumer–Brand Identification and Purchase Behavior: A Mixed-Methods Approach

American Behavioral Scientist

Select article: Consumers’ Role Performance and Brand Identification: Evidence from a Survey and a Longitudinal Field Experiment

Retricted access

Research article

First published 2017-5

Consumers’ Role Performance and Brand Identification: Evidence from a Survey and a Longitudinal Field Experiment

Yi He, Qimei Chen, Ruby P. Lee [...]

Journal of Interactive Marketing

Select article: Green hotel practices and consumer revisit intention: A mediating model of consumer promotion focus,brand identification,and green consumption value

Retricted access

Research article

First published 2024-10

Green hotel practices and consumer revisit intention: A mediating model of consumer promotion focus,brand identification,and green consumption value

Thac Dang-Van, Tan Vo-Thanh, Jianming Wang [...]

Journal of Vacation Marketing

Select article: CSR Engagement Through Social Media: Implications for Indian Public Sector Banks

Retricted access

Research article

First published 2024

CSR Engagement Through Social Media: Implications for Indian Public Sector Banks

Rajesh Sharma

Business Perspectives and Research

Select article: Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour?

Retricted access

Research article

First published 2017-6

Does Brand Personality and Perceived Product Quality Play a Major Role in Mobile Phone Consumers’ Switching Behaviour?

S. R. Nikhashemi, Naser Valaei, Arun Kumar Tarofder

Global Business Review

1
2
3
•••
8
10 / page

Article type

Publication date

Subjects

Access