Search results: Sage Journals

Restricted accessOtherFirst published March, 2007

Effects of Sponsorship Congruity on E-Sponsors and E-Newspapers

Shelly Rodgers

Journalism & Mass Communication Quarterly

Restricted accessResearch articleFirst published September, 2019

Image Congruity or Functional Congruity? The Moderating Effect From the Social Visibility of Hotel Consumption at Different Price Levels

Na Su, Yaou Hu, Hyounae (Kelly) Min

Journal of Hospitality & Tourism Research

Restricted accessResearch articleFirst published March, 2023

Visual Congruity in Jersey Sponsorship: The Effect of Created Brand-Color Congruity on Attitude toward Sponsor

Sung Wook (Sean) Son, Antonio Williams

Sport Marketing Quarterly

Restricted accessResearch articleFirst published June, 1996

Effects of Semantic and Syntactic Congruity on Incidental Free Recall in Japanese Sentences

Hiroshi Toyota

Perceptual and Motor Skills

Restricted accessResearch articleFirst published August, 1973

Primacy-Recency Effects in Impression Formation and Congruity-Incongruity of Stimulus Material

Stephen Labbie

Perceptual and Motor Skills

Restricted accessResearch articleFirst published February, 2013

The Matilda Effect—Role Congruity Effects on Scholarly Communication

Silvia Knobloch-Westerwick, Carroll J. Glynn

Communication Research

Restricted accessResearch articleFirst published July, 2020

The effect of self-congruity and motivation on consumer-based destination brand equity

Dolores M Frias, José-Alberto Castañeda, Salvador del Barrio-García [...]

Journal of Vacation Marketing

Restricted accessResearch articleFirst published April, 2024

Exploring Emotional and Cognitive Priming Effects in Mediated Sports Using Psychophysiological Measures: How Sport Program-Induced Emotions and Ad Schema Congruity Influence Effectiveness of Advertising

Minkyo Lee, Glenna L. Read

Communication & Sport

Restricted accessResearch articleFirst published March, 1995

Mood Congruity in Children: Effects of Age,Imagery Capability,and Demand Characteristics

Hedy Stegge, Mark Meerum Terwogt, Willem Koops

International Journal of Behavioral Development

Restricted accessResearch articleFirst published February, 2026

The Intersectional Role-(In) Congruity Effects of Age and Gender on Leadership Evaluations

Gregory R. Thrasher, Cort W. Rudolph, Michelle M. Hammond

Group & Organization Management

Restricted accessOtherFirst published March, 2007

Effects of Sponsorship Congruity on E-Sponsors and E-Newspapers

Shelly Rodgers

Journalism & Mass Communication Quarterly

Restricted accessResearch articleFirst published September, 2019

Image Congruity or Functional Congruity? The Moderating Effect From the Social Visibility of Hotel Consumption at Different Price Levels

Na Su, Yaou Hu, Hyounae (Kelly) Min

Journal of Hospitality & Tourism Research

Restricted accessResearch articleFirst published March, 2023

Visual Congruity in Jersey Sponsorship: The Effect of Created Brand-Color Congruity on Attitude toward Sponsor

Sung Wook (Sean) Son, Antonio Williams

Sport Marketing Quarterly

Restricted accessResearch articleFirst published June, 1996

Effects of Semantic and Syntactic Congruity on Incidental Free Recall in Japanese Sentences

Hiroshi Toyota

Perceptual and Motor Skills

Restricted accessResearch articleFirst published August, 1973

Primacy-Recency Effects in Impression Formation and Congruity-Incongruity of Stimulus Material

Stephen Labbie

Perceptual and Motor Skills

Restricted accessResearch articleFirst published February, 2013

The Matilda Effect—Role Congruity Effects on Scholarly Communication

Silvia Knobloch-Westerwick, Carroll J. Glynn

Communication Research

Restricted accessResearch articleFirst published July, 2020

The effect of self-congruity and motivation on consumer-based destination brand equity

Dolores M Frias, José-Alberto Castañeda, Salvador del Barrio-García [...]

Journal of Vacation Marketing

Restricted accessResearch articleFirst published April, 2024

Exploring Emotional and Cognitive Priming Effects in Mediated Sports Using Psychophysiological Measures: How Sport Program-Induced Emotions and Ad Schema Congruity Influence Effectiveness of Advertising

Minkyo Lee, Glenna L. Read

Communication & Sport

Restricted accessResearch articleFirst published March, 1995

Mood Congruity in Children: Effects of Age,Imagery Capability,and Demand Characteristics

Hedy Stegge, Mark Meerum Terwogt, Willem Koops

International Journal of Behavioral Development

Restricted accessResearch articleFirst published February, 2026

The Intersectional Role-(In) Congruity Effects of Age and Gender on Leadership Evaluations

Gregory R. Thrasher, Cort W. Rudolph, Michelle M. Hammond

Group & Organization Management