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Articles (142)

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1-10 of 142 results for Congruity effect

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Select article: Effects of Sponsorship Congruity on E-Sponsors and E-Newspapers

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First published 2007-3

Effects of Sponsorship Congruity on E-Sponsors and E-Newspapers

Shelly Rodgers

Journalism & Mass Communication Quarterly

Select article: Visual Congruity in Jersey Sponsorship: The Effect of Created Brand-Color Congruity on Attitude toward Sponsor

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Research article

First published 2023-3

Visual Congruity in Jersey Sponsorship: The Effect of Created Brand-Color Congruity on Attitude toward Sponsor

Sung Wook (Sean) Son, Antonio Williams

Sport Marketing Quarterly

Select article: Image Congruity or Functional Congruity? The Moderating Effect From the Social Visibility of Hotel Consumption at Different Price Levels

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Research article

First published 2019-9

Image Congruity or Functional Congruity? The Moderating Effect From the Social Visibility of Hotel Consumption at Different Price Levels

Na Su, Yaou Hu, Hyounae (Kelly) Min

Journal of Hospitality & Tourism Research

Select article: Effects of Semantic and Syntactic Congruity on Incidental Free Recall in Japanese Sentences

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Research article

First published 1996-6

Effects of Semantic and Syntactic Congruity on Incidental Free Recall in Japanese Sentences

Hiroshi Toyota

Perceptual and Motor Skills

Select article: Primacy-Recency Effects in Impression Formation and Congruity-Incongruity of Stimulus Material

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First published 1973-8

Primacy-Recency Effects in Impression Formation and Congruity-Incongruity of Stimulus Material

Stephen Labbie

Perceptual and Motor Skills

Select article: The Matilda Effect—Role Congruity Effects on Scholarly Communication

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Research article

First published 2013-2

The Matilda Effect—Role Congruity Effects on Scholarly Communication

Silvia Knobloch-Westerwick, Carroll J. Glynn

Communication Research

Select article: The effect of self-congruity and motivation on consumer-based destination brand equity

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Research article

First published 2020-7

The effect of self-congruity and motivation on consumer-based destination brand equity

Dolores M Frias, José-Alberto Castañeda, Salvador del Barrio-García [...]

Journal of Vacation Marketing

Select article: Exploring Emotional and Cognitive Priming Effects in Mediated Sports Using Psychophysiological Measures: How Sport Program-Induced Emotions and Ad Schema Congruity Influence Effectiveness of Advertising

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First published 2024-4

Exploring Emotional and Cognitive Priming Effects in Mediated Sports Using Psychophysiological Measures: How Sport Program-Induced Emotions and Ad Schema Congruity Influence Effectiveness of Advertising

Minkyo Lee, Glenna L. Read

Communication & Sport

Select article: Mood Congruity in Children: Effects of Age,Imagery Capability,and Demand Characteristics

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First published 1995-03

Mood Congruity in Children: Effects of Age,Imagery Capability,and Demand Characteristics

Hedy Stegge, Mark Meerum Terwogt, Willem Koops

International Journal of Behavioral Development

Select article: The Intersectional Role-(In) Congruity Effects of Age and Gender on Leadership Evaluations

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Research article

First published 2026-2

The Intersectional Role-(In) Congruity Effects of Age and Gender on Leadership Evaluations

Gregory R. Thrasher, Cort W. Rudolph, Michelle M. Hammond

Group & Organization Management

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