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Research article

First published 1986-12

L'évaluation de l'importance des attributs Comparaison de six méthodes

James Jaccard, David Brinberg, Lee J. Ackerman

Recherche et Applications en Marketing (French Edition)

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Research article

First published 2005-3

Mesurer l'asymétrie des impacts des attributs sur la satisfaction : Comparaison de la validité convergente de cinq méthodes

Daniel Ray, David Gotteland

Recherche et Applications en Marketing (French Edition)

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Research article

First published 1998-03

An Evaluation of Some Clustering Methods for Mixed Mode Variable Data Sets

Istvan Hajnal, Geert Loosveldt

Bulletin of Sociological Methodology/Bulletin de Méthodologie Sociologique

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Research article

First published 2006-12

Le codage à visée théorique

Sébastien Point, Catherine Voynnet Fourboul

Recherche et Applications en Marketing (French Edition)

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Research article

First published 1998-12

Analyse associative de texte : Une méthode pour anticiper l'effet communicatif de la publicité

Manfred Wettler, Anke Weber, Michael Böhnisch [...]

Recherche et Applications en Marketing (French Edition)

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Research article

First published 1997-06

Methodological Issues Surrounding the Application of Cognitive Psychology in Survey Research

Clyde Tucker

Bulletin of Sociological Methodology/Bulletin de Méthodologie Sociologique

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Research article

First published 1994-12

Mesures d'impact de promotion des ventes : Description et comparaison de trois méthodes

Jean-Pierre Indjehagopian, Sandrine Macé

Recherche et Applications en Marketing (French Edition)

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Research article

First published 1996-12

The Compatibility of Structural Equation Modelling and Cluster Analysis: an Example

Timothy L. Seifert, Jeff Bulcock

Bulletin of Sociological Methodology/Bulletin de Méthodologie Sociologique

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Research article

First published 1979-9

Images du centre-ville et méthodes d'analyse factorielle: Le cas de Mulhouse

R Woessner, A Bailly

Environment and Planning A: Economy and Space

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Research article

First published 1998-03

Robust Strategies for Application of Cluster Analyses

Nancy Andes

Bulletin of Sociological Methodology/Bulletin de Méthodologie Sociologique

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