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Articles (28)

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1-10 of 28 results for Collaborative destination marketing

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Select article: Collaborative Destination Marketing

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Research article

First published 2008-11

Collaborative Destination Marketing

Youcheng Wang

Journal of Travel Research

Select article: Toward a Theoretical Framework of Collaborative Destination Marketing

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Research article

First published 2007-08

Toward a Theoretical Framework of Collaborative Destination Marketing

Youcheng Wang, Zheng Xiang

Journal of Travel Research

Select article: Collaborative destination marketing: Roles and strategies of convention and visitors bureaus

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Other

First published 2008-07

Collaborative destination marketing: Roles and strategies of convention and visitors bureaus

Youcheng Wang

Journal of Vacation Marketing

Select article: Post-pandemic collaborative destination marketing: Effectiveness and impact on different generational audiences

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Research article

First published 2025-7

Post-pandemic collaborative destination marketing: Effectiveness and impact on different generational audiences

María del Pilar Pascual-Fraile, Teresa Villacé-Molinero, Pilar Talón-Ballestero [...]

Journal of Vacation Marketing

Select article: Destination Marketing: Future Issues — Strategic Challenges

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Research article

First published 2006-11

Destination Marketing: Future Issues — Strategic Challenges

Alan Fyall, Anna Leask

Tourism and Hospitality Research

Select article: Partners and Innovation in American Destination Marketing Organizations

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Research article

First published 2012-7

Partners and Innovation in American Destination Marketing Organizations

Florian Zach

Journal of Travel Research

Select article: Marketing small twin-island states

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Research article

First published 2014-1

Marketing small twin-island states

Acolla Lewis Cameron

Journal of Vacation Marketing

Select article: The O-Bento Principle for Successful Multi-sector Collaboration: A Case Study of DMO Roppongi

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Research article

First published 2021-5

The O-Bento Principle for Successful Multi-sector Collaboration: A Case Study of DMO Roppongi

Aki Shimbo, Amna Javed, Youji Kohda

Journal of Creating Value

Select article: An assessment of the Caribbean tourism organization’s collaborative marketing efforts

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Research article

First published 2015-1

An assessment of the Caribbean tourism organization’s collaborative marketing efforts

Nicole St. Hill, Acolla Lewis

Journal of Vacation Marketing

Select article: Evolving Landscape of Partnerships of U.S. Destination Marketing Websites: External Hyperlinks From 1999 to 2018

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Research article

First published 2025-1

Evolving Landscape of Partnerships of U.S. Destination Marketing Websites: External Hyperlinks From 1999 to 2018

Florian J. Zach, Rodolfo Baggio, Zheng Xiang

Journal of Hospitality & Tourism Research

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