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1-5 of 5 results for Co‐op advertising

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Select article: Co‐op advertising in randomly fluctuating markets

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Research article

First published 2023-06

Co‐op advertising in randomly fluctuating markets

Jinhui Han, Suresh P. Sethi, Chi Chung Siu [...]

Production and Operations Management

Select article: Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies

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Research article

First published 2009-01

Cooperative Advertising and Pricing in a Dynamic Stochastic Supply Chain: Feedback Stackelberg Strategies

Xiuli He, Ashutosh Prasad, Suresh P. Sethi

Production and Operations Management

Select article: Advertising in Asymmetric Competing Supply Chains

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Research article

First published 2014-11

Advertising in Asymmetric Competing Supply Chains

Bin Liu, Gangshu (George) Cai, Andy A. Tsay

Production and Operations Management

Select article: A Comparison of Characteristics and Cultures of Academic Disciplinary Areas in the Context of Advertising and Public Relations Education

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Research article

First published 2016-8

A Comparison of Characteristics and Cultures of Academic Disciplinary Areas in the Context of Advertising and Public Relations Education

Sally J. McMillan

Journal of Advertising Education

Select article: When Brands Become Stans: Netflix,Originals,and Enacting a Fannish Persona on Instagram

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Research article

First published 2023-9

When Brands Become Stans: Netflix,Originals,and Enacting a Fannish Persona on Instagram

Casta Sligh, Crystal Abidin

Television & New Media

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