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Articles (141)

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1-10 of 141 results for Celebrity attitudes

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Select article: Exploring the Influence of Celebrity Credibility on Brand Attitude,Advertisement Attitude and Purchase Intention

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Research article

First published 2018-12

Exploring the Influence of Celebrity Credibility on Brand Attitude,Advertisement Attitude and Purchase Intention

Ramendra Pratap Singh, Neelotpaul Banerjee

Global Business Review

Select article: Effects of Multiple Endorsements and Consumer–Celebrity Attachment on Attitude and Purchase Intention

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Research article

First published 2011-11

Effects of Multiple Endorsements and Consumer–Celebrity Attachment on Attitude and Purchase Intention

Jasmina Ilicic, Cynthia M. Webster

Australasian Marketing Journal

Select article: Correlations between Scores on Attitudes toward Celebrities and Authoritarianism

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Research article

First published 2001-6

Correlations between Scores on Attitudes toward Celebrities and Authoritarianism

John Maltby, Lynn E. McCutcheon

Psychological Reports

Select article: Understanding Indian Consumer Attitudes towards Celebrity Based Television Advertising (CBTA)

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Research article

First published 2009-5

Understanding Indian Consumer Attitudes towards Celebrity Based Television Advertising (CBTA)

Rajesh Sharma

Management and Labour Studies

Select article: The Impact of Celebrity Expertise on Advertising Effectiveness: The Mediating Role of Celebrity Brand Fit

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Research article

First published 2017-12

The Impact of Celebrity Expertise on Advertising Effectiveness: The Mediating Role of Celebrity Brand Fit

Tijo Thomas, Johney Johnson

Vision: The Journal of Business Perspective

Select article: Celebrity-endorsed e-cigarette brand Instagram advertisements: Effects on young adults’ attitudes towards e-cigarettes and smoking intentions

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Research article

First published 2018-3

Celebrity-endorsed e-cigarette brand Instagram advertisements: Effects on young adults’ attitudes towards e-cigarettes and smoking intentions

Joe Phua, Seunga Venus Jin, Jung Min Hahm

Journal of Health Psychology

Select article: Effectiveness of Celebrity Endorsement Advertisements: The Role of Customer Imitation Behaviour

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Research article

First published 2015-7

Effectiveness of Celebrity Endorsement Advertisements: The Role of Customer Imitation Behaviour

Ashwini K. Awasthi, Sapna Choraria

Journal of Creative Communications

Select article: The Temporal Stability of the Tendency to Worship Celebrities

Open access

Research article

First published 2013-4

The Temporal Stability of the Tendency to Worship Celebrities

James Griffith, Mara Aruguete, Jeanne Edman [...]

Sage Open

Select article: Stacking Up With the Stars: Relative Deprivation and Excessive Admiration of Celebrities

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Research article

First published 2020-6

Stacking Up With the Stars: Relative Deprivation and Excessive Admiration of Celebrities

Mara S. Aruguete, Ho Huynh, Brian Collisson [...]

Psychological Reports

Select article: Measuring the Comparative Efficacy of Endorsements by Celebrities Vis-à-vis Animated Mascots

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Research article

First published 2018-7

Measuring the Comparative Efficacy of Endorsements by Celebrities Vis-à-vis Animated Mascots

Jay Trivedi

Journal of Creative Communications

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