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Research article

First published 2025-10

The Moderating Effect of Attachment Styles on the Relationship Between Celebrity Credibility and Brand Attachment

Namrata, Yadvinder Parmar

Global Business Review

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Research article

First published 2011-11

Effects of Multiple Endorsements and Consumer–Celebrity Attachment on Attitude and Purchase Intention

Jasmina Ilicic, Cynthia M. Webster

Australasian Marketing Journal

Open access

Research article

First published 2023-1

Impact of Celebrity,Micro-Celebrity,and Virtual Influencers on Chinese Gen Z’s Purchase Intention Through Social Media

Candy Lim Chiu, Han-Chiang Ho

Sage Open

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Research article

First published 2005-03

Why do Adolescent Girls Idolize Male Celebrities?

Yuna Engle, Tim Kasser

Journal of Adolescent Research

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Research article

First published 2026

From Brands to Celebrities: How Para-Social Brand Interactions Relate to Positive WOM

Quan Ha Minh Tran, Huynh Ba Chan Nhu, Widya Paramita [...]

Australasian Marketing Journal

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Product review

First published 2015-3

Fame Attack: The Inflation of Celebrity and Its Consequences

Joshua Gamson

Contemporary Sociology: A Journal of Reviews

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Research article

First published 2006-7

Human Brands: Investigating Antecedents to Consumers’ Strong Attachments to Celebrities

Matthew Thomson

Journal of Marketing

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Research article

First published 2018-12

Mother–infant attachment,musical idol worship,and the origins of human behaviour

Richard Parncutt

Musicae Scientiae

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Research article

First published 2012-6

Celebrity Endorsement—The North–South Divide

Ramakrishnan Venkatesakumar, Ramachandran Sathyanarayanan, A.S. Sathish

Asia-Pacific Journal of Management Research and Innovation

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Research article

First published 2010-11

The Celebrity-Icon

Jeffrey C. Alexander

Cultural Sociology

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