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1-10 of 10 results for Celebrity Brand Fit

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Select article: The Impact of Celebrity Expertise on Advertising Effectiveness: The Mediating Role of Celebrity Brand Fit

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Research article

First published 2017-12

The Impact of Celebrity Expertise on Advertising Effectiveness: The Mediating Role of Celebrity Brand Fit

Tijo Thomas, Johney Johnson

Vision: The Journal of Business Perspective

Select article: An Exploratory Study in Celebrity Endorsements

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Research article

First published 2006-07

An Exploratory Study in Celebrity Endorsements

Subhadip Roy

Journal of Creative Communications

Select article: To Catch a Tiger or Let Him Go: The Match-up Effect and Athlete Endorsers for Sport and Non-Sport Brands

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Other

First published 2009-3

To Catch a Tiger or Let Him Go: The Match-up Effect and Athlete Endorsers for Sport and Non-Sport Brands

Stephen K. Koernig, Thomas C. Boyd

Sport Marketing Quarterly

Select article: Health Meets Influence: Customizing Social Media Messages for Effective Fitness Branding

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Research article

First published 2025

Health Meets Influence: Customizing Social Media Messages for Effective Fitness Branding

Daneshwar Sharma, Manoj Kumar Mishra, Sunil Kumar

Business and Professional Communication Quarterly

Select article: An Examination of Consumer's Brand Loyalty and Purchase Intention toward Collaborations in the Sport Brand Footwear Industry

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Research article

First published 2023-12

An Examination of Consumer's Brand Loyalty and Purchase Intention toward Collaborations in the Sport Brand Footwear Industry

Yoon Heo, Zack P. Pedersen, Antonio S. Williams [...]

Sport Marketing Quarterly

Select article: Identifying the Attributes of an Effective Restaurant Chain Endorser

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Research article

First published 2010-5

Identifying the Attributes of an Effective Restaurant Chain Endorser

Vincent P. Magnini, Cristel Garcia, Earl D. Honeycutt

Cornell Hospitality Quarterly

Select article: Trust–Commitment as a Mediator of the Celebrity Endorser–Brand Equity Relationship in a Service Context

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Research article

First published 2013-2

Trust–Commitment as a Mediator of the Celebrity Endorser–Brand Equity Relationship in a Service Context

Abhishek Dwivedi, Lester W. Johnson

Australasian Marketing Journal

Select article: A Study on Exploring the Factors Influencing Celebrity Endorsement Credibility

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Research article

First published 2018-4

A Study on Exploring the Factors Influencing Celebrity Endorsement Credibility

Ramendra Pratap Singh, Neelotpaul Banerjee

Global Business Review

Select article: Toward a Process-Transfer Model of the Endorser Effect

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Research article

First published 2020-6

Toward a Process-Transfer Model of the Endorser Effect

Vincent Chi Wong, Henry Fock, Candy K.Y. Ho

Journal of Marketing Research

Select article: The Shophouse Hotel: Vernacular Heritage in a Creative City

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Research article

First published 2009-02

The Shophouse Hotel: Vernacular Heritage in a Creative City

T.C. Chang, Peggy Teo

Urban Studies

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