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1-2 of 2 results for CSR-brand fit

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Select article: Effects of Customer Participation in Corporate Social Responsibility (CSR) Programs on the CSR-Brand Fit and Brand Loyalty

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Research article

First published 2016-8

Effects of Customer Participation in Corporate Social Responsibility (CSR) Programs on the CSR-Brand Fit and Brand Loyalty

Moon-Kyung Cha, Youjae Yi, Richard P. Bagozzi

Cornell Hospitality Quarterly

Select article: Marketing Cannabis Through Social Media: A Descriptive Analysis of X-Posts by Five Prominent Cannabis Companies

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First published 2025

Marketing Cannabis Through Social Media: A Descriptive Analysis of X-Posts by Five Prominent Cannabis Companies

Marthe Ongenaert, Tom Decorte

Contemporary Drug Problems

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