Search results: Sage Journals

Restricted accessResearch articleFirst published January, 2017

Getting CSR communication fit: A study of strategically fitting cause,consumers and company in corporate CSR communication

Line Schmeltz

Public Relations Inquiry

Restricted accessResearch articleFirst published August, 2016

Effects of Customer Participation in Corporate Social Responsibility (CSR) Programs on the CSR-Brand Fit and Brand Loyalty

Moon-Kyung Cha, Youjae Yi, Richard P. Bagozzi

Cornell Hospitality Quarterly

Restricted accessResearch articleFirst published January, 2018

The Ethnographic Method in CSR Research: The Role and Importance of Methodological Fit

A. Erin Bass, Ivana Milosevic

Business & Society

Restricted accessResearch articleFirst published July, 2022

Corporate Apology After Bad Publicity: A Dual-Process Model of CSR Fit and CSR History on Purchase Intention and Negative Word of Mouth

Angie Chung, Kang Bok Lee

International Journal of Business Communication

Restricted accessResearch articleFirst published June, 2023

Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers’ Fit Perception,Attitude toward Sponsor,and Word-of-Mouth Intention

Akira Asada, Meimei Yan, Yong Jae Ko [...]

Sport Marketing Quarterly

Restricted accessResearch articleFirst published May, 2020

Does the CSR Message Matter? Untangling the Relationship Between Corporate–Nonprofit Partnerships,Created Fit Messages,and Activist Evaluations

Reyhaneh Maktoufi, Amy O’Connor, Michelle Shumate

Management Communication Quarterly

Restricted accessResearch articleFirst published October, 2020

Proactive Versus Reactive CSR in a Crisis: An Impression Management Perspective

Hyejoon Rim, Mary Ann T. Ferguson

International Journal of Business Communication

Restricted accessResearch articleFirst published September, 2024

Platforms for helping: Companies’ CSR communication and consumers’ response on Weibo during the pandemic lockdown

Zihan Wang

Global Media and China

Restricted accessResearch articleFirst published July, 2017

The Weighting of CSR Dimensions: One Size Does Not Fit All

Gunther Capelle-Blancard, Aurélien Petit

Business & Society

Restricted accessResearch articleFirst published September, 2022

If the Cause Fits,Wear It: Jersey Sponsorship and the Role of Congruence,Articulation,and CSR-Linked Marketing

Justin Graeber, Angeline Close Scheinbaum

Sport Marketing Quarterly

Restricted accessResearch articleFirst published January, 2017

Getting CSR communication fit: A study of strategically fitting cause,consumers and company in corporate CSR communication

Line Schmeltz

Public Relations Inquiry

Restricted accessResearch articleFirst published August, 2016

Effects of Customer Participation in Corporate Social Responsibility (CSR) Programs on the CSR-Brand Fit and Brand Loyalty

Moon-Kyung Cha, Youjae Yi, Richard P. Bagozzi

Cornell Hospitality Quarterly

Restricted accessResearch articleFirst published January, 2018

The Ethnographic Method in CSR Research: The Role and Importance of Methodological Fit

A. Erin Bass, Ivana Milosevic

Business & Society

Restricted accessResearch articleFirst published July, 2022

Corporate Apology After Bad Publicity: A Dual-Process Model of CSR Fit and CSR History on Purchase Intention and Negative Word of Mouth

Angie Chung, Kang Bok Lee

International Journal of Business Communication

Restricted accessResearch articleFirst published June, 2023

Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers’ Fit Perception,Attitude toward Sponsor,and Word-of-Mouth Intention

Akira Asada, Meimei Yan, Yong Jae Ko [...]

Sport Marketing Quarterly

Restricted accessResearch articleFirst published May, 2020

Does the CSR Message Matter? Untangling the Relationship Between Corporate–Nonprofit Partnerships,Created Fit Messages,and Activist Evaluations

Reyhaneh Maktoufi, Amy O’Connor, Michelle Shumate

Management Communication Quarterly

Restricted accessResearch articleFirst published October, 2020

Proactive Versus Reactive CSR in a Crisis: An Impression Management Perspective

Hyejoon Rim, Mary Ann T. Ferguson

International Journal of Business Communication

Restricted accessResearch articleFirst published September, 2024

Platforms for helping: Companies’ CSR communication and consumers’ response on Weibo during the pandemic lockdown

Zihan Wang

Global Media and China

Restricted accessResearch articleFirst published July, 2017

The Weighting of CSR Dimensions: One Size Does Not Fit All

Gunther Capelle-Blancard, Aurélien Petit

Business & Society

Restricted accessResearch articleFirst published September, 2022

If the Cause Fits,Wear It: Jersey Sponsorship and the Role of Congruence,Articulation,and CSR-Linked Marketing

Justin Graeber, Angeline Close Scheinbaum

Sport Marketing Quarterly