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Articles (38)

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1-10 of 38 results for CSR fit

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Select article: Getting CSR communication fit: A study of strategically fitting cause,consumers and company in corporate CSR communication

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Research article

First published 2017-1

Getting CSR communication fit: A study of strategically fitting cause,consumers and company in corporate CSR communication

Line Schmeltz

Public Relations Inquiry

Select article: Effects of Customer Participation in Corporate Social Responsibility (CSR) Programs on the CSR-Brand Fit and Brand Loyalty

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Research article

First published 2016-8

Effects of Customer Participation in Corporate Social Responsibility (CSR) Programs on the CSR-Brand Fit and Brand Loyalty

Moon-Kyung Cha, Youjae Yi, Richard P. Bagozzi

Cornell Hospitality Quarterly

Select article: The Ethnographic Method in CSR Research: The Role and Importance of Methodological Fit

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Research article

First published 2018-1

The Ethnographic Method in CSR Research: The Role and Importance of Methodological Fit

A. Erin Bass, Ivana Milosevic

Business & Society

Select article: Corporate Apology After Bad Publicity: A Dual-Process Model of CSR Fit and CSR History on Purchase Intention and Negative Word of Mouth

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Research article

First published 2022-7

Corporate Apology After Bad Publicity: A Dual-Process Model of CSR Fit and CSR History on Purchase Intention and Negative Word of Mouth

Angie Chung, Kang Bok Lee

International Journal of Business Communication

Select article: Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers’ Fit Perception,Attitude toward Sponsor,and Word-of-Mouth Intention

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Research article

First published 2023-6

Effects of Commitment to CSR-Linked Sport Sponsorship on Consumers’ Fit Perception,Attitude toward Sponsor,and Word-of-Mouth Intention

Akira Asada, Meimei Yan, Yong Jae Ko [...]

Sport Marketing Quarterly

Select article: Does the CSR Message Matter? Untangling the Relationship Between Corporate–Nonprofit Partnerships,Created Fit Messages,and Activist Evaluations

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Research article

First published 2020-5

Does the CSR Message Matter? Untangling the Relationship Between Corporate–Nonprofit Partnerships,Created Fit Messages,and Activist Evaluations

Reyhaneh Maktoufi, Amy O’Connor, Michelle Shumate

Management Communication Quarterly

Select article: Proactive Versus Reactive CSR in a Crisis: An Impression Management Perspective

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Research article

First published 2020-10

Proactive Versus Reactive CSR in a Crisis: An Impression Management Perspective

Hyejoon Rim, Mary Ann T. Ferguson

International Journal of Business Communication

Select article: Platforms for helping: Companies’ CSR communication and consumers’ response on Weibo during the pandemic lockdown

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Research article

First published 2024-9

Platforms for helping: Companies’ CSR communication and consumers’ response on Weibo during the pandemic lockdown

Zihan Wang

Global Media and China

Select article: The Weighting of CSR Dimensions: One Size Does Not Fit All

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Research article

First published 2017-7

The Weighting of CSR Dimensions: One Size Does Not Fit All

Gunther Capelle-Blancard, Aurélien Petit

Business & Society

Select article: If the Cause Fits,Wear It: Jersey Sponsorship and the Role of Congruence,Articulation,and CSR-Linked Marketing

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Research article

First published 2022-9

If the Cause Fits,Wear It: Jersey Sponsorship and the Role of Congruence,Articulation,and CSR-Linked Marketing

Justin Graeber, Angeline Close Scheinbaum

Sport Marketing Quarterly

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