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Articles (61)

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1-10 of 61 results for CRM value

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Select article: Issues and Perspectives in Global Customer Relationship Management

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Research article

First published 2006-11

Issues and Perspectives in Global Customer Relationship Management

B. Ramaseshan, David Bejou, Subhash C. Jain [...]

Journal of Service Research

Select article: Brave New World? On AI and the Management of Customer Relationships

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Research article

First published 2020-8

Brave New World? On AI and the Management of Customer Relationships

Barak Libai, Yakov Bart, Sonja Gensler [...]

Journal of Interactive Marketing

Select article: A “Three-Plus-One” Evaluation Model for Clinical Research Management

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Research article

First published 2013-12

A “Three-Plus-One” Evaluation Model for Clinical Research Management

David M. Dilts

Evaluation & the Health Professions

Select article: The Impact of Customer Behaviour on the Business Organization in the Multichannel Context (Retail)

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Research article

First published 2016-5

The Impact of Customer Behaviour on the Business Organization in the Multichannel Context (Retail)

Beatrice Grimonpont

Journal of Creating Value

Select article: A Strategic Framework for Customer Relationship Management

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Research article

First published 2005-10

A Strategic Framework for Customer Relationship Management

Adrian Payne, Pennie Frow

Journal of Marketing

Select article: A Cross-Cultural Comparison of Consumer Attitudes toward Cause-Related Marketing

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Other

First published 2003-6

A Cross-Cultural Comparison of Consumer Attitudes toward Cause-Related Marketing

Anne M. Lavack, Fredric Kropp

Social Marketing Quarterly

Select article: A model for evaluating the effectiveness of CRM using the balanced scorecard

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Research article

First published 2003-5

A model for evaluating the effectiveness of CRM using the balanced scorecard

Jonghyeok Kim, Euiho Suh, Hyunseok Hwang

Journal of Interactive Marketing

Select article: Making Customer Relationship Management Work: The Measurement and Profitable Management of Customer Relationships

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Research article

First published 2005-10

Making Customer Relationship Management Work: The Measurement and Profitable Management of Customer Relationships

Lynette Ryals

Journal of Marketing

Select article: Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing

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Research article

First published 2005-10

Strategic Firm Commitments and Rewards for Customer Relationship Management in Online Retailing

Raji Srinivasan, Christine Moorman

Journal of Marketing

Select article: Using Comics as a Transfer Support Tool for Crew Resource Management Training

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Research article

First published 2011-9

Using Comics as a Transfer Support Tool for Crew Resource Management Training

Sandrina Ritzmann, Annette Kluge, Vera Hagemann

Proceedings of the Human Factors and Ergonomics Society Annual Meeting

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