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1-8 of 8 results for COO Cue

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Select article: The Role of Consumer Knowledge Dimensions on Country of Origin Effects: An Enquiry of Fast-consuming Product in India

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Research article

First published 2015-3

The Role of Consumer Knowledge Dimensions on Country of Origin Effects: An Enquiry of Fast-consuming Product in India

Joji Alex N., Ajin Mathew Abraham

Vision: The Journal of Business Perspective

Select article: An Assessment of Country of Origin Effects Under Alternative Presentation Formats

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First published 1994-06

An Assessment of Country of Origin Effects Under Alternative Presentation Formats

Jeen-Su Lim, William K. Darley, John O. Summers

Journal of the Academy of Marketing Science

Select article: Toward a Universal Account of Country-Induced Predispositions: Integrative Framework and Measurement of Country-of-Origin Images and Country Emotions

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Research article

First published 2019-9

Toward a Universal Account of Country-Induced Predispositions: Integrative Framework and Measurement of Country-of-Origin Images and Country Emotions

Florian Kock, Alexander Josiassen, A. George Assaf

Journal of International Marketing

Select article: I use it but will Tell you that I Don't: Consumers’ Country-of-Origin Cue usage Denial

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Research article

First published 2017-6

I use it but will Tell you that I Don't: Consumers’ Country-of-Origin Cue usage Denial

Marc Herz, Adamantios Diamantopoulos

Journal of International Marketing

Select article: Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay

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Research article

First published 2012-3

Are Consumers Really Willing to Pay More for a Favorable Country Image? A Study of Country-of-Origin Effects on Willingness to Pay

Nicole Koschate-Fischer, Adamantios Diamantopoulos, Katharina Oldenkotte

Journal of International Marketing

Select article: Managing Country-of-Origin Affiliations for Luxury Brand-Building in China

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Research article

First published 2019-2

Managing Country-of-Origin Affiliations for Luxury Brand-Building in China

Klaus Heine, Glyn Atwal, Jiaxun He

Australasian Marketing Journal

Select article: The Impact of Country of Origin,Trust,and Satisfaction on Online Purchase Intention in Emerging Markets: An Indian Perspective

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Research article

First published 2022-6

The Impact of Country of Origin,Trust,and Satisfaction on Online Purchase Intention in Emerging Markets: An Indian Perspective

Saptarshi Bhattacharya, Rajendra Prasad Sharma

Jindal Management Journal

Select article: Effect of Country of Origin on Buying Behaviour

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Research article

First published 2006-1

Effect of Country of Origin on Buying Behaviour

Prem C. Purwar, Nupur Mathur

Metamorphosis: A Journal of Management Research

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