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Articles (13)

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1-10 of 13 results for CBBE model

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Select article: Destination Brand Equity for Australia

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Research article

First published 2016-1

Destination Brand Equity for Australia

Steven Pike, Constanza Bianchi

Journal of Hospitality & Tourism Research

Select article: Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

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Research article

First published 2017-6

Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

Rajesh Sharma

Metamorphosis: A Journal of Management Research

Select article: How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?

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Research article

First published 2017-5

How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?

Hannes Datta, Kusum L. Ailawadi, Harald J. van Heerde

Journal of Marketing

Select article: Dual-Faceted Multidimensional IRT Models with Hierarchical Structure ☆

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Research article

First published 2013-5

Dual-Faceted Multidimensional IRT Models with Hierarchical Structure ☆

Luming Wang, Adam Finn

Australasian Marketing Journal

Select article: Social Media marketing and restaurants’ brand equity after COVID-19: A revitalizing model

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Research article

First published 2026-4

Social Media marketing and restaurants’ brand equity after COVID-19: A revitalizing model

Ghaith Al-Abdallah, Mariwan Ismael, Latifa Attieh

Journal of Vacation Marketing

Select article: Consumer-Based Brand Equity and Firm Risk

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Research article

First published 2009-11

Consumer-Based Brand Equity and Firm Risk

Lopo L. Rego, Matthew T. Billett, Neil A. Morgan

Journal of Marketing

Select article: Exploring Relationships between Mongolian Destination Brand Equity,Satisfaction and Destination Loyalty

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Research article

First published 2010-12

Exploring Relationships between Mongolian Destination Brand Equity,Satisfaction and Destination Loyalty

Ching-Fu Chen, Odonchimeg Myagmarsuren

Tourism Economics

Select article: Influence of Tourist Geographical Context on Customer-Based Destination Brand Equity: An Empirical Analysis

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Research article

First published 2020-2

Influence of Tourist Geographical Context on Customer-Based Destination Brand Equity: An Empirical Analysis

R. A. Cano Guervos, D. M. Frías Jamilena, A. I. Polo Peña [...]

Journal of Travel Research

Select article: What’s a news media brand worth? Investigating the effect of cognitive brand representations on recipients’ quality assessment of news articles

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Research article

First published 2026-1

What’s a news media brand worth? Investigating the effect of cognitive brand representations on recipients’ quality assessment of news articles

Robin Leuppert, Sophie Bruns, Vanessa Rahe [...]

Journalism

Select article: Enhancing NEV Brand Equity Through Big Data Analytics: An LDA-LSTM Approach to Mining Online Consumer Reviews

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Research article

First published 2026-2

Enhancing NEV Brand Equity Through Big Data Analytics: An LDA-LSTM Approach to Mining Online Consumer Reviews

Qiong He, Zhenwei Yang, Yijia Li

Big Data

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