Search results: Sage Journals

Restricted accessResearch articleFirst published June, 2017

Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

Rajesh Sharma

Metamorphosis: A Journal of Management Research

Restricted accessResearch articleFirst published June, 2019

CSR,Trust,Brand Loyalty and Brand Equity: Empirical Evidences from Sportswear Industry in the NCR Region of India

Rajesh Sharma, Vranda Jain

Metamorphosis: A Journal of Management Research

Restricted accessResearch articleFirst published January, 2008

The Effects of Audiences' Ideological Views on the Customer-Based Brand Equity of Cable News Networks

Tayo Oyedeji

Electronic News

Restricted accessResearch articleFirst published May, 2017

How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?

Hannes Datta, Kusum L. Ailawadi, Harald J. van Heerde

Journal of Marketing

Restricted accessResearch articleFirst published February, 2010

Destination Branding Case Study: Tracking Brand Equity for an Emerging Destination Between 2003 and 2007

Steven Pike

Journal of Hospitality & Tourism Research

Restricted accessResearch articleFirst published January, 2016

Destination Brand Equity for Australia

Steven Pike, Constanza Bianchi

Journal of Hospitality & Tourism Research

Restricted accessResearch articleFirst published May, 2013

Dual-Faceted Multidimensional IRT Models with Hierarchical Structure ☆

Luming Wang, Adam Finn

Australasian Marketing Journal

Restricted accessResearch articleFirst published April, 2026

Social Media marketing and restaurants’ brand equity after COVID-19: A revitalizing model

Ghaith Al-Abdallah, Mariwan Ismael, Latifa Attieh

Journal of Vacation Marketing

Restricted accessResearch articleFirst published November, 2009

Consumer-Based Brand Equity and Firm Risk

Lopo L. Rego, Matthew T. Billett, Neil A. Morgan

Journal of Marketing

Restricted accessResearch articleFirst published January, 2018

Consumer-based brand equity of a destination for sport tourists versus non-sport tourists

Asli DA Tasci, Jeeyeon (Jeannie) Hahm, Deborah Breiter-Terry

Journal of Vacation Marketing

Restricted accessResearch articleFirst published June, 2017

Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

Rajesh Sharma

Metamorphosis: A Journal of Management Research

Restricted accessResearch articleFirst published June, 2019

CSR,Trust,Brand Loyalty and Brand Equity: Empirical Evidences from Sportswear Industry in the NCR Region of India

Rajesh Sharma, Vranda Jain

Metamorphosis: A Journal of Management Research

Restricted accessResearch articleFirst published January, 2008

The Effects of Audiences' Ideological Views on the Customer-Based Brand Equity of Cable News Networks

Tayo Oyedeji

Electronic News

Restricted accessResearch articleFirst published May, 2017

How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?

Hannes Datta, Kusum L. Ailawadi, Harald J. van Heerde

Journal of Marketing

Restricted accessResearch articleFirst published February, 2010

Destination Branding Case Study: Tracking Brand Equity for an Emerging Destination Between 2003 and 2007

Steven Pike

Journal of Hospitality & Tourism Research

Restricted accessResearch articleFirst published January, 2016

Destination Brand Equity for Australia

Steven Pike, Constanza Bianchi

Journal of Hospitality & Tourism Research

Restricted accessResearch articleFirst published May, 2013

Dual-Faceted Multidimensional IRT Models with Hierarchical Structure ☆

Luming Wang, Adam Finn

Australasian Marketing Journal

Restricted accessResearch articleFirst published April, 2026

Social Media marketing and restaurants’ brand equity after COVID-19: A revitalizing model

Ghaith Al-Abdallah, Mariwan Ismael, Latifa Attieh

Journal of Vacation Marketing

Restricted accessResearch articleFirst published November, 2009

Consumer-Based Brand Equity and Firm Risk

Lopo L. Rego, Matthew T. Billett, Neil A. Morgan

Journal of Marketing

Restricted accessResearch articleFirst published January, 2018

Consumer-based brand equity of a destination for sport tourists versus non-sport tourists

Asli DA Tasci, Jeeyeon (Jeannie) Hahm, Deborah Breiter-Terry

Journal of Vacation Marketing