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Select article: Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

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Research article

First published 2017-6

Building Customer-based Brand Equity of Domestic Brands: Role of Brand Equity Dimensions

Rajesh Sharma

Metamorphosis: A Journal of Management Research

Select article: CSR,Trust,Brand Loyalty and Brand Equity: Empirical Evidences from Sportswear Industry in the NCR Region of India

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Research article

First published 2019-6

CSR,Trust,Brand Loyalty and Brand Equity: Empirical Evidences from Sportswear Industry in the NCR Region of India

Rajesh Sharma, Vranda Jain

Metamorphosis: A Journal of Management Research

Select article: The Effects of Audiences' Ideological Views on the Customer-Based Brand Equity of Cable News Networks

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Research article

First published 2008-1

The Effects of Audiences' Ideological Views on the Customer-Based Brand Equity of Cable News Networks

Tayo Oyedeji

Electronic News

Select article: How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?

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Research article

First published 2017-5

How Well Does Consumer-Based Brand Equity Align with Sales-Based Brand Equity and Marketing-Mix Response?

Hannes Datta, Kusum L. Ailawadi, Harald J. van Heerde

Journal of Marketing

Select article: Destination Branding Case Study: Tracking Brand Equity for an Emerging Destination Between 2003 and 2007

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Research article

First published 2010-02

Destination Branding Case Study: Tracking Brand Equity for an Emerging Destination Between 2003 and 2007

Steven Pike

Journal of Hospitality & Tourism Research

Select article: Destination Brand Equity for Australia

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Research article

First published 2016-1

Destination Brand Equity for Australia

Steven Pike, Constanza Bianchi

Journal of Hospitality & Tourism Research

Select article: Dual-Faceted Multidimensional IRT Models with Hierarchical Structure ☆

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Research article

First published 2013-5

Dual-Faceted Multidimensional IRT Models with Hierarchical Structure ☆

Luming Wang, Adam Finn

Australasian Marketing Journal

Select article: Social Media marketing and restaurants’ brand equity after COVID-19: A revitalizing model

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Research article

First published 2026-4

Social Media marketing and restaurants’ brand equity after COVID-19: A revitalizing model

Ghaith Al-Abdallah, Mariwan Ismael, Latifa Attieh

Journal of Vacation Marketing

Select article: Consumer-Based Brand Equity and Firm Risk

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Research article

First published 2009-11

Consumer-Based Brand Equity and Firm Risk

Lopo L. Rego, Matthew T. Billett, Neil A. Morgan

Journal of Marketing

Select article: Consumer-based brand equity of a destination for sport tourists versus non-sport tourists

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Research article

First published 2018-1

Consumer-based brand equity of a destination for sport tourists versus non-sport tourists

Asli DA Tasci, Jeeyeon (Jeannie) Hahm, Deborah Breiter-Terry

Journal of Vacation Marketing

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