Search results: Sage Journals

Restricted accessResearch articleFirst published August, 2026

Is it about the brand or about journalism? A content analysis of brand journalism publications

Benno Viererbl, Thomas Koch

Journalism

Restricted accessResearch articleFirst published May, 2018

Dongwon Choi, Hyejin Bang, Bartosz W. Wojdynski [...]

Journal of Interactive Marketing

Restricted accessResearch articleFirst published November, 2021

Muhammad Waqas, Noor Akma Mohd Salleh, Zalfa Laili Hamzah

Journal of Interactive Marketing

Restricted accessResearch articleFirst published September, 2020

Subhalakshmi Bezbaruah, Jay Trivedi

Vision: The Journal of Business Perspective

Restricted accessResearch articleFirst published 2025

Shelleka Gupta, Ronnie Dutt

Global Business Review

Open accessResearch articleFirst published January, 2025

Vivek Newar, Shraddha Chetry

IIMS Journal of Management Science

Restricted accessResearch articleFirst published July, 2026

Imran Anwar Mir

Journal of Creative Communications

Restricted accessResearch articleFirst published December, 2023

Daniel Maar, Hajer Kefi, Mehmet A. Orhan

Recherche et Applications en Marketing (English Edition)

Restricted accessResearch articleFirst published May, 2023

Han Nguyen, Brett A. S. Martin, Gayle Kerr

Australasian Marketing Journal

Restricted accessResearch articleFirst published March 11, 2025

Varsha Jain, Himani Sharma

International Journal of Market Research