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1-10 of 795 results for Branded content

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Select article: Is it about the brand or about journalism? A content analysis of brand journalism publications

Retricted access

Research article

First published 2025

Is it about the brand or about journalism? A content analysis of brand journalism publications

Benno Viererbl, Thomas Koch

Journalism

Select article: How Brand Disclosure Timing and Brand Prominence Influence Consumer's Intention to Share Branded Entertainment Content

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Research article

First published 2018-5

How Brand Disclosure Timing and Brand Prominence Influence Consumer's Intention to Share Branded Entertainment Content

Dongwon Choi, Hyejin Bang, Bartosz W. Wojdynski [...]

Journal of Interactive Marketing

Select article: Branded Content Experience in Social Media: Conceptualization,Scale Development,and Validation

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Research article

First published 2021-11

Branded Content Experience in Social Media: Conceptualization,Scale Development,and Validation

Muhammad Waqas, Noor Akma Mohd Salleh, Zalfa Laili Hamzah

Journal of Interactive Marketing

Select article: Branded Content: A Bridge Building Gen Z’s Consumer–Brand Relationship

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Research article

First published 2020-9

Branded Content: A Bridge Building Gen Z’s Consumer–Brand Relationship

Subhalakshmi Bezbaruah, Jay Trivedi

Vision: The Journal of Business Perspective

Select article: From Clicks to Commitment: Exploring the Role of Digital Content Marketing in Fostering Customer–Brand Engagement and Brand Loyalty

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Research article

First published 2025

From Clicks to Commitment: Exploring the Role of Digital Content Marketing in Fostering Customer–Brand Engagement and Brand Loyalty

Shelleka Gupta, Ronnie Dutt

Global Business Review

Select article: Mindful Content Marketing,Increasing Brand-Awareness: Theoretical Study & Literature Synthesis

Open access

Research article

First published 2025-1

Mindful Content Marketing,Increasing Brand-Awareness: Theoretical Study & Literature Synthesis

Vivek Newar, Shraddha Chetry

IIMS Journal of Management Science

Select article: Should brands foster their Instagram account followers’ fear of missing out by posting ephemeral content?

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Research article

First published 2023-12

Should brands foster their Instagram account followers’ fear of missing out by posting ephemeral content?

Daniel Maar, Hajer Kefi, Mehmet A. Orhan

Recherche et Applications en Marketing (English Edition)

Select article: Influencer’s Physical Attractiveness and Content Aesthetics: Conscious and Preconscious Determinants of Fashion-branded Content Engagement on Instagram

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Research article

First published 2024

Influencer’s Physical Attractiveness and Content Aesthetics: Conscious and Preconscious Determinants of Fashion-branded Content Engagement on Instagram

Imran Anwar Mir

Journal of Creative Communications

Select article: Effects of Materialism on Brand-Related User-Generated Content and Positive WOM on Social Media

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Research article

First published 2023-5

Effects of Materialism on Brand-Related User-Generated Content and Positive WOM on Social Media

Han Nguyen, Brett A. S. Martin, Gayle Kerr

Australasian Marketing Journal

Select article: How Does Brand-Generated Content Engage Consumers? A Study on Fashion Brands’ Instagram Data

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Research article

First published 2026-2

How Does Brand-Generated Content Engage Consumers? A Study on Fashion Brands’ Instagram Data

Xiaoru Gao, S. Chan Choi, Sunghoon Kim [...]

Journal of Interactive Marketing

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