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Research article

First published 2017-2

Brand Attitudes and Search Engine Queries

Jeffrey P. Dotson, Ruixue Rachel Fan, Elea McDonnell Feit [...]

Journal of Interactive Marketing

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Research article

First published 2019-7

Immediate Responses of Online Brand Search and Price Search to TV Ads

Rex Yuxing Du, Linli Xu, Kenneth C. Wilbur

Journal of Marketing

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Research article

First published 2011-2

From Generic to Branded: A Model of Spillover in Paid Search Advertising

Oliver J. Rutz, Randolph E. Bucklin

Journal of Marketing Research

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Research article

First published 2002-2

Search and Alignment in Judgment Revision: Implications for Brand Positioning

Michel Tuan Pham, A.V. Muthukrishnan

Journal of Marketing Research

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Other

First published 2010-10

Negative symbolic aspects in destination branding: Exploring the role of the ‘undesired self’ on web-based vacation information search intentions among potential first-time visitors

Michael Bosnjak

Journal of Vacation Marketing

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Other

First published 2009-03

Brand community in search of theory

Mark Gabbott, Colin Jevons

Marketing Theory

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Research article

First published 2011-1

In Search of the Sources of Brand Personality

Natalia Maehle, Magne Supphellen

International Journal of Market Research

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Research article

First published 2019-3

News brand attribution in distributed environments: Do people know where they get their news?

Antonis Kalogeropoulos, Richard Fletcher, Rasmus Kleis Nielsen

New Media & Society

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Research article

First published 2015-1

Brands at Work: The Search for Meaning in Mundane Work

Matthew J. Brannan, Elizabeth Parsons, Vincenza Priola

Organization Studies

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Research article

First published 2011-2

Mapping Online Consumer Search

Jun B. Kim, Paulo Albuquerque, Bart J. Bronnenberg

Journal of Marketing Research

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