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Open access

Research article

First published 2023-10

Platform or Content Strategy? Exploring Engagement With Brand Posts on Different Social Media Platforms

Zheng Shen

Sage Open

Open access

Research article

First published 2017-10

How Brand Post Content Contributes to User'S Facebook Brand-Page Engagement. The Experiential Route of Active Participation

Jesús Gutiérrez-Cillán, Carmen Camarero-Izquierdo, Rebeca San José-Cabezudo

BRQ Business Research Quarterly

Retricted access

Research article

First published 2023-12

Should brands foster their Instagram account followers’ fear of missing out by posting ephemeral content?

Daniel Maar, Hajer Kefi, Mehmet A. Orhan

Recherche et Applications en Marketing (English Edition)

Retricted access

Research article

First published 2019-12

Influence of Content Type Over Online Engagement on Facebook Brand Pages of SMEs

Ajitabh Dash

SEDME (Small Enterprises Development,Management & Extension Journal): A worldwide window on MSME Studies

Retricted access

Research article

First published 2025

Self-Branding of Women Olympic Athletes on Instagram: An Analysis of Post-Feminism and the Socio-Political Context of Türkiye

Merve Altun Ekinci, Canan Koca

Communication & Sport

Retricted access

Research article

First published 2023-5

Effects of Materialism on Brand-Related User-Generated Content and Positive WOM on Social Media

Han Nguyen, Brett A. S. Martin, Gayle Kerr

Australasian Marketing Journal

Retricted access

Research article

First published 2012-5

Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing

Lisette de Vries, Sonja Gensler, Peter S.H. Leeflang

Journal of Interactive Marketing

Retricted access

Research article

First published 2021-10

Decoding User Interaction Dynamics on Facebook Fan Page: A Sentiment Mining Approach

Shabana Chandrasekaran, Supriya Kumar De

Global Business Review

Retricted access

Research article

First published 2023-2

Content That Engages Your Customers: The Role of Brand Congruity and Promotions in Social Media

Elisa Montaguti, Sara Valentini, Federica Vecchioni

Journal of Interactive Marketing

Retricted access

Research article

First published 2021-11

Branded Content Experience in Social Media: Conceptualization,Scale Development,and Validation

Muhammad Waqas, Noor Akma Mohd Salleh, Zalfa Laili Hamzah

Journal of Interactive Marketing

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