You are on the new improved site. You can view the old site in view-only mode here until June 27, 2026

Filter Results

Search all journals

Enter search terms…

Advanced search

/

About

About Sage
About Sage Journals
Privacy Policy
Terms of Use
Contact Us
Help

Information for

Authors
Editors
Librarians
Researchers
Reviewers
Frequently asked questions

Copyright © 2026 by Sage Publications.京ICP备09090397号-11

Search results

Search results page

Articles (248)

Journals (0)

1-10 of 248 results for Brand positioning theory

Sort by:

Relevance

Select all

Select all

Sort by:

Relevance

Select article: Consumer Protocol Evidence against Ehrenberg's “Stochastic” Theory of Brand Associations

Retricted access

Research article

First published 2010-2

Consumer Protocol Evidence against Ehrenberg's “Stochastic” Theory of Brand Associations

John R. Rossiter

Australasian Marketing Journal

Select article: Social Media Ties Strategy in International Branding: An Application of Resource-Based Theory

Retricted access

Research article

First published 2018-9

Social Media Ties Strategy in International Branding: An Application of Resource-Based Theory

Hongzhi Gao, Mary Tate, Hongxia Zhang [...]

Journal of International Marketing

Select article: Place Branding Viewed From the Perspective of the Poetics of Space: The Case of Aesop’s Signature Stores

Retricted access

Research article

First published 2025-11

Place Branding Viewed From the Perspective of the Poetics of Space: The Case of Aesop’s Signature Stores

Ji Eun Kim, Eun Soo Park

Space and Culture

Select article: To Collaborate or Serve? Effects of Anthropomorphized Brand Roles and Implicit Theories on Consumer Responses

Retricted access

Research article

First published 2020-2

To Collaborate or Serve? Effects of Anthropomorphized Brand Roles and Implicit Theories on Consumer Responses

Bing Han, Liangyan Wang, Xiang (Robert) Li

Cornell Hospitality Quarterly

Select article: The Interplay Between the Intangible Cultural Heritage Label and Brand Types on Chinese Consumer Brand Responses

Open access

Research article

First published 2025-4

The Interplay Between the Intangible Cultural Heritage Label and Brand Types on Chinese Consumer Brand Responses

Xiao Huang, Qiulin Xu, Chen Gan

Sage Open

Select article: Can the Match Between Social Media Influencer’s Accent and Brand Personality shape Brand Attitudes? A Stereotype Theory and the Construal Level Theory Perspective

Retricted access

Research article

First published 2025-8

Can the Match Between Social Media Influencer’s Accent and Brand Personality shape Brand Attitudes? A Stereotype Theory and the Construal Level Theory Perspective

Rong Zou, Meichen Hua, Dogan Gursoy [...]

Journal of Hospitality & Tourism Research

Select article: Unleashing Positive Word-of-Mouth Through Brand Social Responsibility

Retricted access

Research article

First published 2026

Unleashing Positive Word-of-Mouth Through Brand Social Responsibility

Liem Viet Ngo, Xuan-Doanh Nguyen-Le, Trang Thi-Thuy Duong [...]

Australasian Marketing Journal

Select article: Networked political brands: consumption,community and political expression in contemporary brand culture

Retricted access

Research article

First published 2020-5

Networked political brands: consumption,community and political expression in contemporary brand culture

Thomas J Billard, Rachel E Moran

Media,Culture & Society

Select article: Personality Trait Theory and Consumer Behaviour

Retricted access

Research article

First published 1978-4

Personality Trait Theory and Consumer Behaviour

Ruby Roy Dholakia

Vikalpa: The Journal for Decision Makers

Select article: A Cross-Cultural Examination of Corporate Social Responsibility Marketing Communications in Mexico and the United States: Strategies for Global Brands

Retricted access

Research article

First published 2011-6

A Cross-Cultural Examination of Corporate Social Responsibility Marketing Communications in Mexico and the United States: Strategies for Global Brands

Karen L. Becker-Olsen, Charles R. Taylor, Ronald Paul Hill [...]

Journal of International Marketing

1
2
3
•••
25
10 / page

Article type

Publication date

Subjects

Access