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Research article

First published 2008-12

The Structure of Survey-Based Brand Metrics

Donald R. Lehmann, Kevin Lane Keller, John U. Farley

Journal of International Marketing

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Research article

First published 2022-7

A Latent Allocation Model for Brand Awareness and Mindset Metrics

Pablo Marshall

International Journal of Market Research

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First published 2014-2

Copy Alert: A Method and Metric to Detect Visual Copycat Brands

Takuya Satomura, Michel Wedel, Rik Pieters

Journal of Marketing Research

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Research article

First published 2021-9

Measuring advertising’s effect on mental availability

Kelly Vaughan, Armando Maria Corsi, Virginia Beal [...]

International Journal of Market Research

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Research article

First published 2022-11

How can each brand’s buyer base buy the category at above the average rate?

John G Dawes

International Journal of Market Research

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Research article

First published 2013-10

Internet versus Television Advertising: A Brand-Building Comparison

Michaela Draganska, Wesley R. Hartmann, Gena Stanglein

Journal of Marketing Research

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Research article

First published 2014-10

Internet versus Television Advertising: A Brand-Building Comparison

Michaela Draganska, Wesley R. Hartmann, Gena Stanglein

Journal of Marketing Research

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Research article

First published 2017-2

Brand Attitudes and Search Engine Queries

Jeffrey P. Dotson, Ruixue Rachel Fan, Elea McDonnell Feit [...]

Journal of Interactive Marketing

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Research article

First published 2017-9

Effects of Traditional Advertising and Social Messages on Brand-Building Metrics and Customer Acquisition

Lisette de Vries, Sonja Gensler, Peter S.H. Leeflang

Journal of Marketing

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Research article

First published 2021-12

Captivating Brand Hate Using Contemporary Metrics: A Structural Equation Modelling Approach

Richa Joshi, Rajan Yadav

Vision: The Journal of Business Perspective

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