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Articles (123)

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1-10 of 123 results for Brand leadership

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Select article: Brand-Specific Leadership: Turning Employees into Brand Champions

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Research article

First published 2009-9

Brand-Specific Leadership: Turning Employees into Brand Champions

Felicitas M. Morhart, Walter Herzog, Torsten Tomczak

Journal of Marketing

Select article: Impact of Corporate Social Responsibility and Transformational Leadership on Brand Community

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Research article

First published 2007-12

Impact of Corporate Social Responsibility and Transformational Leadership on Brand Community

Karan Chaudhry, Venkat R. Krishnan

Global Business Review

Select article: Change Management Communication: The Role of Meaningfulness,Leadership Brand Authenticity,and Gender

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Research article

First published 2021-11

Change Management Communication: The Role of Meaningfulness,Leadership Brand Authenticity,and Gender

Lenna V. Shulga

Cornell Hospitality Quarterly

Select article: Optimizing Store‐Brand Quality: Impact of Choice of Producer and Channel Price Leadership

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Research article

First published 2020-01

Optimizing Store‐Brand Quality: Impact of Choice of Producer and Channel Price Leadership

Bo Liao, Candace A. Yano, Minakshi Trivedi

Production and Operations Management

Select article: Leadership Brand

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Book review

First published 2009-4

Leadership Brand

Dave Ulrich, Norm Smallwood

NHRD Network Journal

Select article: The Role of Internal Branding in Nonprofit Brand Management

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Research article

First published 2015-4

The Role of Internal Branding in Nonprofit Brand Management

Gordon Liu, Chris Chapleo, Wai Wai Ko [...]

Nonprofit and Voluntary Sector Quarterly

Select article: Internal Branding: Connecting Links to Establish Employees’ Brand Behaviour in Hospitality Sector

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Research article

First published 2023

Internal Branding: Connecting Links to Establish Employees’ Brand Behaviour in Hospitality Sector

Chanda Gulati, Garima Mathur, Yogesh Upadhyay

FIIB Business Review

Select article: The Mediating Role of Brand Knowledge on Employees’ Brand Citizenship Behaviour: Does Organizational Tenure Matter?

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Research article

First published 2019-8

The Mediating Role of Brand Knowledge on Employees’ Brand Citizenship Behaviour: Does Organizational Tenure Matter?

Long Thang Van Nguyen, Vinh Nhat Lu, Sally Rao Hill [...]

Australasian Marketing Journal

Select article: Empowering HER: Harnessing the Power of Ideological Value Fit and Leadership Diversity in Female Talent Acquisition

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Research article

First published 2025-11

Empowering HER: Harnessing the Power of Ideological Value Fit and Leadership Diversity in Female Talent Acquisition

Alei Fan, Laurie Wu, Ceridwyn King [...]

Journal of Hospitality & Tourism Research

Select article: Matricentric Leadership: Vidya Balan and the Emergence of Alternative Leadership Style in Popular Hindi Cinema

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Research article

First published 2023-9

Matricentric Leadership: Vidya Balan and the Emergence of Alternative Leadership Style in Popular Hindi Cinema

Pratyusha Pramanik, Ajit K. Mishra

Media Watch

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