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Articles (160)

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1-10 of 160 results for Brand journalism

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Select article: Is it about the brand or about journalism? A content analysis of brand journalism publications

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Research article

First published 2025

Is it about the brand or about journalism? A content analysis of brand journalism publications

Benno Viererbl, Thomas Koch

Journalism

Select article: Identity lost? The personal impact of brand journalism

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Research article

First published 2017-2

Identity lost? The personal impact of brand journalism

Avery E Holton, Logan Molyneux

Journalism

Select article: How much journalism is in brand journalism? How brand journalists perceive their roles and blur the boundaries between journalism and strategic communication

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Research article

First published 2023-4

How much journalism is in brand journalism? How brand journalists perceive their roles and blur the boundaries between journalism and strategic communication

Thomas Koch, Benno Viererbl, Charlotte Schulz-Knappe

Journalism

Select article: Role conflicts in brand journalism: Amid organizational goals,audience demands,and journalistic values

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Research article

First published 2026-2

Role conflicts in brand journalism: Amid organizational goals,audience demands,and journalistic values

Benno Viererbl, Thomas Koch

Journalism

Select article: How news went guerrilla marketing: a history,logic,and critique of brand journalism

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Research article

First published 2021-1

How news went guerrilla marketing: a history,logic,and critique of brand journalism

Michael Serazio

Media,Culture & Society

Select article: The other ‘fake’ news: Professional ideals and objectivity ambitions in brand journalism

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Research article

First published 2021-6

The other ‘fake’ news: Professional ideals and objectivity ambitions in brand journalism

Michael Serazio

Journalism

Select article: Audience Response to Brand Journalism

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Research article

First published 2013-12

Audience Response to Brand Journalism

James T. Cole, Jennifer D. Greer

Journalism & Mass Communication Quarterly

Select article: Branding a city through journalism in China: The example of Shenzhen

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Research article

First published 2023-1

Branding a city through journalism in China: The example of Shenzhen

Deya Xu, Jiao Shen, Jian Xu

Journalism

Select article: Book Review: Brand Journalism

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Book review

First published 2015-3

Book Review: Brand Journalism

Steve Buttry

Electronic News

Select article: Brands and the Pandemic: A Cautionary Tale

Open access

Research article

First published 2020-7

Brands and the Pandemic: A Cautionary Tale

Melissa Aronczyk

Social Media + Society

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