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Articles (246)

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1-10 of 246 results for Brand history

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Select article: A Brief History of Branding in China

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Other

First published 2010-9

A Brief History of Branding in China

Giana M. Eckhardt, Anders Bengtsson

Journal of Macromarketing

Select article: Histories of Fallout : Competing Pasts and Brand Identities

Open access

Research article

First published 2025

Histories of Fallout : Competing Pasts and Brand Identities

Esther Wright

Games and Culture

Select article: Brands,Brand Management,and the Brand Manager System: A Critical-Historical Evaluation

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Research article

First published 1994-5

Brands,Brand Management,and the Brand Manager System: A Critical-Historical Evaluation

George S. Low, Ronald A. Fullerton

Journal of Marketing Research

Select article: Event History Analysis Measures of Brand Loyalty

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Research article

First published 1990-11

Event History Analysis Measures of Brand Loyalty

Richard E. Duwors, George H. Haines

Journal of Marketing Research

Select article: What Does Brand Mean? Historical-Analysis Method and Construct Definition

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Research article

First published 2006-04

What Does Brand Mean? Historical-Analysis Method and Construct Definition

Barbara B. Stern

Journal of the Academy of Marketing Science

Select article: Throwaway History

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Research article

First published 2015-9

Throwaway History

Michael Heller, Aidan Kelly

Journal of Macromarketing

Select article: Authentic Roman type: historical legacies in contemporary Rome’s city brand

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Research article

First published 2025-11

Authentic Roman type: historical legacies in contemporary Rome’s city brand

Stefano Presutti

Visual Communication

Select article: A bittersweet past: The negative equity of corporate heritage brands

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Research article

First published 2021-5

A bittersweet past: The negative equity of corporate heritage brands

Anders Ravn Sørensen, Ellen M Korsager, Michael Heller

Journal of Consumer Culture

Select article: The sovereignty of the imagination: Poetic authority and the fiction of North Atlantic universals in Dionne Brand’s Chronicles of the Hostile Sun

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Research article

First published 2014-7

The sovereignty of the imagination: Poetic authority and the fiction of North Atlantic universals in Dionne Brand’s Chronicles of the Hostile Sun

Laurie R Lambert

Cultural Dynamics

Select article: The Magical Work of Brand Futurity: The Mythmaking of Disney+

Open access

Research article

First published 2023-9

The Magical Work of Brand Futurity: The Mythmaking of Disney+

Jake Pitre

Television & New Media

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