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1-10 of 107 results for Brand extension strategy

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Select article: Fred Harvey and the Santa Fe Railroad’s Brand extension strategy to develop Southwestern tourism in the USA in the early 1900s

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Research article

First published 2024-10

Fred Harvey and the Santa Fe Railroad’s Brand extension strategy to develop Southwestern tourism in the USA in the early 1900s

Robert Ford, David J Kwun, David Van Fleet

Tourism and Hospitality Research

Select article: Brand Extension Strategy Planning: Empirical Estimation of Brand–Category Personality Fit and Atypicality

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Research article

First published 2010-4

Brand Extension Strategy Planning: Empirical Estimation of Brand–Category Personality Fit and Atypicality

Rajeev Batra, Peter Lenk, Michel Wedel

Journal of Marketing Research

Select article: The Effects of Ingredient Branding Strategies on Host Brand Extendibility

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Research article

First published 2002-1

The Effects of Ingredient Branding Strategies on Host Brand Extendibility

Kalpesh Kaushik Desai, Kevin Lane Keller

Journal of Marketing

Select article: Maledia Broadcasting: Getting Ready to Go on Air

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Research article

First published 2024

Maledia Broadcasting: Getting Ready to Go on Air

Keyoor Purani, Priya Premi, Joffi Thomas

Asian Journal of Management Cases

Select article: Branding Strategies,Marketing Communication,and Perceived Brand Meaning: The Transfer of Purposive,Goal–Oriented Brand Meaning to Brand Extensions

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Research article

First published 2005-07

Branding Strategies,Marketing Communication,and Perceived Brand Meaning: The Transfer of Purposive,Goal–Oriented Brand Meaning to Brand Extensions

Ingrid M. Martin, David W. Stewart, Shashi Matta

Journal of the Academy of Marketing Science

Select article: Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions

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Research article

First published 2003-1

Reciprocal Spillover Effects: A Strategic Benefit of Brand Extensions

Subramanian Balachander, Sanjoy Ghose

Journal of Marketing

Select article: Examining the use of Professional Sport Teams as a Brand Extension Strategy in Korean Professional Baseball

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Other

First published 2015-12

Examining the use of Professional Sport Teams as a Brand Extension Strategy in Korean Professional Baseball

Patrick Walsh, Hansol Hwang, Choong Hoon Lim [...]

Sport Marketing Quarterly

Select article: Vertical Product Line Extension Strategies: An Evaluation of Brand Halo Effect according to Range Level

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Research article

First published 2009-6

Vertical Product Line Extension Strategies: An Evaluation of Brand Halo Effect according to Range Level

Éric Tafani, Géraldine Michel, Emmanuelle Rosa

Recherche et Applications en Marketing (English Edition)

Select article: More than Fit: Brand Extension Authenticity

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Research article

First published 2012-12

More than Fit: Brand Extension Authenticity

Susan Spiggle, Hang T. Nguyen, Mary Caravella

Journal of Marketing Research

Select article: Evaluating the Feedback Effects of Brand Extension on Parent Brand Equity: A Study on Indian FMCG Industry

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Research article

First published 2017

Evaluating the Feedback Effects of Brand Extension on Parent Brand Equity: A Study on Indian FMCG Industry

Richa Joshi, Rajan Yadav

Vision: The Journal of Business Perspective

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