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Research article

First published 2016-12

Exploring Relationship among Brand Experience Dimensions,Brand Evaluation and Brand Loyalty

Dhananjay Bapat, Jayanthi Thanigan

Global Business Review

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Research article

First published 2022-7

Befriending the Enemy: The Effects of Observing Brand-to-Brand Praise on Consumer Evaluations and Choices

Lingrui Zhou, Katherine M. Du, Keisha M. Cutright

Journal of Marketing

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Research article

First published 2008-12

Cooperative Brand Alliances: How to Generate Positive Evaluations

Sonia J. Dickinson, Tara Heath

Australasian Marketing Journal

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Research article

First published 2010-8

Matching Communication Modalities: The Effects of Modality Congruence and Processing Style on Brand Evaluation and Brand Choice

Marieke L. Fransen, Bob M. Fennis, Ad Th. H. Pruyn

Communication Research

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Research article

First published 2006-04

Consumer Evaluations of Corporate Brand Redeployments

Anupam Jaju, Christopher Joiner, Srinivas K. Reddy

Journal of the Academy of Marketing Science

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Research article

First published 2017-7

Brand local: Consumer evaluations as commodity activism on Yelp.com

Kathleen M Kuehn

Journal of Consumer Culture

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Research article

First published 2022-2

I am Not What I Like: Endorsing Brands on Social Media Negatively Affects Consumers’ Self-Evaluation

Stefan F. Bernritter, Annemijn C. Loermans, Anniek W. Eigenraam [...]

Journal of Interactive Marketing

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Research article

First published 2020-02-06

Fuzzy comprehensive evaluation of purchase intention of retailer private brands based on improved AHP method

Ziyan Tang

Journal of Intelligent & Fuzzy Systems: Applications in Engineering and Technology

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Research article

First published 1973-8

Brand Evaluation and Brand Choice: A Longitudinal Study

Frederic B. Kraft, Donald H. Granbois, John O. Summers

Journal of Marketing Research

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Research article

First published 2012-6

The Effects of Brand Name Structure on Brand Extension Evaluations and Parent Brand Dilution

Sanjay Sood, Kevin Lane Keller

Journal of Marketing Research

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