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1-6 of 6 results for Brand deletion

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Retricted access

Research article

First published 2006-04

Brand Portfolio,Corporate Image,and Reputation: Managing Brand Deletions

Rajan Varadarajan, Mark P. DeFanti, Paul S. Busch

Journal of the Academy of Marketing Science

Open access

Research article

First published 2018-4

Brand Deletion: How the Decision-Making Approach Affects Deletion Success

Víctor Temprano-García, Ana Isabel Rodríguez-Escudero, Javier Rodríguez-Pinto

BRQ Business Research Quarterly

Open access

Research article

First published 2017

Mobilizing social media users to become advertisers: Corporate hashtag campaigns as a public health concern

Linnea I Laestadius, Megan M Wahl

DIGITAL HEALTH

Retricted access

Research article

First published 2018-2

Anxiety and Ephemeral Social Media Use in Negative eWOM Creation

Lane T. Wakefield, Robin L. Wakefield

Journal of Interactive Marketing

Retricted access

Research article

First published 2020-8

Curbing Negativity: Influence of Providing Justifications About Control Over User-Generated Comments on Social Media

Soo Yun Shin, Yue (Nancy) Dai, David Beyea [...]

Communication Research

Retricted access

Research article

First published 2013-8

Ghosts of the Open City

Fiona Allon

Space and Culture