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1-7 of 7 results for Brand Switchers

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Retricted access

Research article

First published 2009-10

Evaluating the Effect of Consumer Sales Promotions on Brand Loyal and Brand Switching Segments

Komal Nagar

Vision: The Journal of Business Perspective

Retricted access

Research article

First published 2011-4

Economic Impact of Therapeutic Substitution of a Brand Selective Serotonin Reuptake Inhibitor with an Alternative Generic Selective Serotonin Reuptake Inhibitor in Patients with Major Depressive Disorder

Eric Q Wu, Andrew P Yu, Veronique Lauzon [...]

Annals of Pharmacotherapy

Retricted access

Research article

First published 2008-8

Decomposing Promotional Effects with a Dynamic Structural Model of Flexible Consumption

Tat Chan, Chakravarthi Narasimhan, Qin Zhang

Journal of Marketing Research

Retricted access

Research article

First published 2017-9

The Tenure-Based Customer Retention Model: A Cross-Cultural Validation

Carolin Krautz, Stefan Hoffmann

Journal of International Marketing

Retricted access

Research article

First published 2002-10

Measuring the Price Knowledge Shoppers Bring to the Store

Marc Vanhuele, Xavier Drèze

Journal of Marketing

Free access

Research article

First published 2005-10

Incentive Outlay Ratios in Fast Moving Consumer Goods Sector in India

Preeta Hemang Vyas

Vikalpa: The Journal for Decision Makers

Retricted access

Research article

First published 2022-12

Motivations and Types of Religious Change in Contemporary America

Nadia Beider

Review of Religious Research